Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. Are there any ethical considerations to keep in mind when using brand storytelling? It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Branding Brand 52

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Additionally, anticipate dramatic increases in video content — and with it, much greater use of Snapchat and Instagram, complementing the current PR social media emphasis on Facebook and Twitter. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Mindful Marketing

NOVEMBER 6, 2021

” Wasn’t ‘unifying disparate digital worlds’ what Facebook did when it allowed users to link the platform to their Instagram accounts ? In a manner of speaking it was, but the metaverse purports to be much, much more. So, what exactly is the metaverse?

Facebook 73

Facebook Google Privacy Tools 73

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality. While we can maintain high standards of ethics, there will be some that don’t.

Ethics 23

Ethics Technology Financial Banking 23

Ethical Voices

OCTOBER 6, 2022

Just a few ethics articles jumped out at me this week. The Kardashians once again grabbed headlines and there is interesting ethics research from WE and the Page Center. million (5x what she was paid) for not disclosing a paid sponsorship on an Instagram post. To date there are six great papers on ethic there.

Ethics 52

Ethics Instagram Study Financial 52

Mindful Marketing

SEPTEMBER 10, 2021

Katie, also a marketing student of mine, helped me see that consumers have a responsibility to ‘thrift ethically.’ Consequently, for the sake of environmental, financial, and social stewardship, more companies and consumers should consider how they might responsively market and purchase preowned products.

Fashion 76

Fashion Retail Survey Apparel 76

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q19) Is it now ethically acceptable to pay an influential blogger or someone with a large social media following to produce branded content on behalf of a client? What measure has it decided to use? Gwen Ifill.

Journalism 28

Journalism Radio Report Advertising 28

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Video performs best on Instagram. “A Are PR pros truthful?

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 188

Marketing Content Marketing Data Social Media 188

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

APRIL 2, 2023

We can all observe the total nonsense that is coming from TV, Facebook, Instagram, LinkedIn, and various social media. I own a media because I have a Facebook profile, an Instagram account, and TikTok. You have said numerous times that you dream of a better, more dynamic, more ethical world. Publishers because we own media.

Comparison 52

Comparison Newspapers Course Policies 52

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mark My Words

JANUARY 14, 2021

Ms Markle’s coffee investment is the first since she and Harry emigrated to pursue a private life and seek ‘financial independence’ from the royal family in California – but is still likely to ‘raise eyebrows’ at the palace, experts claim.

Privacy 60

Privacy Healthcare Instagram Banking 60

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Instagram and Facebook have both adopted the format. The same applies to earned stories. #13

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

SEPTEMBER 12, 2016

4,629 photos to Instagram. In a moment wrought with social and political complexity, economic and business volatility, technological and media disruption, financial constraints — let all of us in this room and the industry everywhere remain committed to our common interests. million emails are sent. In a second. 193,000 text messages.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 12, 2020

Many forward-thinking organizations take a similar strategic approach to their philanthropy such that they do well financially while doing good socially. But, then there’s the specific nature of Ward’s career. It’s pornography. Those include consequences associated with pornography.

Instagram 66

Instagram Viral Ethics Financial 66