HMA Public Relations

AUGUST 24, 2023

The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!

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Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. At the Institute of Development Studies, our approach was to kick off a consultation at the beginning of this year with researchers and Fellows on ethical content creation. Subjects should have an active part in how their story is told.

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Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

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5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

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Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Transparency builds trust and ensures a more ethical and authentic advertising landscape for all.

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Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

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Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

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Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how.

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PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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PRSay

SEPTEMBER 29, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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PRSay

JULY 20, 2016

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. After all… ethics doesn’t take vacations.

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Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We The post PR Ethics … “You CAN Handle the Truth” appeared first on Shonali Burke Consulting.

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ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Our AI Council has done the heavy lifting of setting up critical pillars of ethics; compliance and governance; and proper use and standards. So, what’s a PR person to do?

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Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

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Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

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Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

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Cision

AUGUST 30, 2017

Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. They know this. Make getting the word out about your product worth their time by flat out asking what they charge for sponsored content. Influencer marketing may feel beyond your grasp, but it’s not!

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PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

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PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

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ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

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Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. Quick copy polishing and captivating headline generation.

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Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

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5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Educate the marketing team about alcohol advertising regulations and ethical considerations.

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Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

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Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

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5W PR

NOVEMBER 24, 2023

Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Ethical guidelines Establish ethical guidelines for AI development and usage. These guidelines should emphasize fairness, equity, and accountability.

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PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars.

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Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

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Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

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Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

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PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Be sure to adhere to all the guidelines — even when it comes to font size and page length.

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5W PR

SEPTEMBER 19, 2024

Ethical Dimensions of Influencer PR While influencer PR offers immense potential, it’s essential to navigate the ethical landscape carefully. Moreover, brands must be mindful of the content created in collaboration with influencers, ensuring it adheres to ethical guidelines and avoids promoting harmful or misleading information.

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Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

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5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. They also work in ensuring that they align with current best practices and ethical guidelines.

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PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

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