Remove Ethics Remove Guidelines Remove Internal
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How the PRSA Code of Ethics benefits communications employees

Axia PR

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Get internal buy-in. Our AI Council has done the heavy lifting of setting up critical pillars of ethics; compliance and governance; and proper use and standards. Set priorities.

Trends 203
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 140
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Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns

5W PR

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. This might involve internal reviews, external audits, or the use of compliance software. Educate the marketing team about alcohol advertising regulations and ethical considerations.

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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

Ethics 64
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Trust Me, I’m a Communicator

Waxing UnLyrical

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. ReputationDefender has done a great job at making this important process easy, seamless, and accessible to all.

Brand 234