Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 87

Communications Real Estate Ethics Enterprise 87

Melissa Agnes

SEPTEMBER 4, 2020

If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. ReputationDefender has done a great job at making this important process easy, seamless, and accessible to all.

Brand 234

Brand Branding Reputation Crisis 234

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? Include it in your brand guidelines, and actively introduce your messaging to marketing and sales teams. How do you develop employees?

Strategy 129

Strategy Brand Branding How To 129

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

FEBRUARY 16, 2023

Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Other AI-powered tools that integrate GPT-3, like Jasper.ai, can help you create content, but there are certain ethical guidelines you should keep in mind, including the need for thorough fact-checking.

SEO 126

SEO Strategy Google Engineering 126

Stephen Waddington

OCTOBER 20, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. These include diversity, international, internal communications and teaching. There are currently numerous communities within the CIPR that are under served.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B 94

B2B Marketing Measurement Social Media 94

Buzzstream

JANUARY 22, 2025

Paid Links Require Due Diligence According to Jasper, paying for links can be ethical and effective if: The site is high-quality and relevant. Who’s adding and doing proper SEO on the site and adding internal links from other pages to that post that you’ve done? Google guidelines say it’s not ethical.

Engineering 62

Engineering SEO How To Google 62

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust.

Writing 210

Writing Communications Marketing B2B 210

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). billion ,” according to a new report from Burton-Taylor International Consulting. Social media statistics from 2020.

Survey 181

Survey Marketing B2B Study 181

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. It is important for legal, practical, and ethical reasons.

Social Media 93

Social Media Media Video SEO 93

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Conference Ethics 52

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Handbook Guidelines Local 40

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

Company 84

Company Marketing Education Data 84

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Construction 40

Construction Guidelines Employee Policies 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston. says Preston.

Film 48

Film Marketing YouTube Advertising 48

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Also, the results from these big rock projects can help convince internal stakeholders to increase their content investment. “A

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

AUGUST 14, 2024

Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Other AI-powered tools that integrate GPT-3, like Jasper.ai, can help you create content, but there are certain ethical guidelines you should keep in mind, including the need for thorough fact-checking.

SEO 52

SEO Engineering Google Local 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. However, online abuse comes with a specific set of problems and ethical concerns.

Ethics 52

Ethics Communications Print Television 52

PRSay

SEPTEMBER 17, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Hall, APR, J.D., Cayce Myers, Ph.D.,

Ethics 174

Ethics Policies Guidelines Education 174

Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ ’ Asked if he had any guidelines in mind, Mr. Pozen demurred.

Ethics 120

Ethics Banking Journalism Guidelines 120