5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Ethical guidelines Establish ethical guidelines for AI development and usage.

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Healthcare Guidelines How To Ethics 78

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines.

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Ethics Guidelines Comparison Creativity 64

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

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Automotive Policies Employee Corporate 79

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

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Privacy Ethics Guidelines System 64

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. NewsWhip’s application of AI and GPT adheres to the guidelines set by the CIPR , reflecting our commitment to upholding the highest standards of ethical AI use.

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Guidelines Ethics Analysis Web 97

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

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PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind.

Communications 74

Communications Guidelines Technology Tools 74

5W PR

JUNE 11, 2024

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures.

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Privacy Media Transportation Crisis Communications 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

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Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

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Company Technology Privacy Guidelines 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

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Writing Communications Marketing B2B 189

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. To build a MarTech stack that effectively leverages NLP and improves your content, use tools and technologies that can feed data to an NLP—like Semrush, Hubspot, and Salesforce, to name a few.

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SEO Strategy Google Engineering 126

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

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Ethics How To Crisis Internal 52

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

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Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. It is important for legal, practical, and ethical reasons. Social media has become an inseparable part of daily communication between people and businesses.

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Social Media Media Video SEO 93

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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Tools Marketing Advertising Advertising 67

Contently - Strategy

AUGUST 14, 2024

To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO. Below, we explore the nuances of natural language processing (NLP) —one of the core technologies driving the evolution of search engines and content discovery—and how NLP and SEO work together.

SEO 52

SEO Engineering Google Local 52

Burrelles Fresh Ideas

APRIL 16, 2024

The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Maintaining Authenticity and Trust Preserving authenticity and trust is vital in the current landscape, which is marked by some skepticism toward influencer marketing.

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B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. Are PR pros truthful?

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Survey Marketing B2B Study 173

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology.

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Agency Trends Marketing Survey 91

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. While many influencers are honorable and ethical, there are a few who inflate their numbers to command higher prices. Christopher S.

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Facebook Branding Brand eBook 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Be sure you are comfortable both with classroom and online teaching technology. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020.

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Education Course Nonprofit Resources 107

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Firstly, it helps boost brand awareness. This will ensure that both parties are aligned and working towards the same goals.

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Retail Marketing Advertising Advertising 62

MaccaPR

MAY 28, 2015

Ethically ambiguous? By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. NASA did advise Hyundai about NASA’s imagery use guidelines. “Was the spot intentionally misleading?”

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Film Marketing YouTube Advertising 48

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

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Crisis How To Guidelines Reputation 36

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

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Ethics Publicity Guidelines Technology 83

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The guidelines are timely. It’s important work. You don’t have to imagine of course.

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Ethics Guidelines Data Education 140

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 97

Ethics Guidelines Fashion Transportation 97

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate.

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Conference Government Retail Analytics 52

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron. Firm Brought Political Trickery to Tech.

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Ethics Wikipedia Facebook System 136

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

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Ethics System Training Data 89

Stephen Waddington

JULY 29, 2018

A shared definition, and clear guidelines for companies, organisations, and the Government to follow, there will be a shared consistency of meaning across the platforms, which can be used as the basis of regulation and enforcement. In an ironic but predictable twist, the report has called out as fake news by critics.

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Government Social Media Report Media 63

Stephen Waddington

MARCH 8, 2019

The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach.

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Government Privacy Education Web 62