Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

NOVEMBER 24, 2023

Artificial Intelligence (AI) has become increasingly integrated into various aspects of our lives, from healthcare to hiring processes, offering the promise of efficiency, accuracy, and convenience. However, the technology isn’t immune to one significant challenge – bias. AI bias has real and profound consequences.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52

Ethics Survey Insurance Insurance 52

Stephen Waddington

AUGUST 12, 2020

We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. How is it going? Far better than we could have expected. Coldr | Kamiqua Pearce | June 2020.

Agency 161

Agency Meeting Retail Energy 161

Landis PR

JANUARY 10, 2022

We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. But it also values quality of life and ethics for its staff. We work with clients who are doing things that one can believe in, from healthcare to environmental non-profits to hospitality and technology.

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

5W PR

JUNE 14, 2024

Its uses span a broad spectrum, from healthcare, where it assists in disease diagnosis, to finance, where it facilitates better, more precise processing and fraud prevention. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.

Publicity 88

Publicity Analysis Healthcare Tools 88

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on.

Healthcare 90

Healthcare Ethics Software Government 90

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics 81

Ethics Privacy Data Financial 81

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

AUGUST 12, 2014

Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts. I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. I networked.

How To 123

How To Film Agency Corporate 123

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

JUNE 1, 2017

CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Creativity Industry 245

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) question, we could argue that as the context in which we operate in an ever changing one, there is little point in setting out goals for CPD, career planning or indeed, being an early adopter of technology.

Training 65

Training Ethics Data Analysis 65

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Branding Brand 52

Beyond PR

JUNE 1, 2017

CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Creativity Industry 81

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI The only way to prevent biases from seeping into the development of technologies is to ensure they are created with diversity of thought,” Howard explains. It’s vital for our personal data to be protected.”

Privacy 117

Privacy Engineering Pharmaceuticals Education 117

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MARCH 11, 2025

Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? The post Truth vs. Disinformation: How to Win appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. It’s not enough to be the good guys and wait and expect that your worth will be recognized. Of course not. Let it begin.

How To 52

How To Insurance Insurance Ethics 52

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 81

Ethics Employee Communications System 81

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Frequently people switch between the two disciplines.

Publicity 164

Publicity Ethics Community Data 164