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Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.
Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.
Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?
One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. First of all, ethics is global and always has been. There are a few doozies to highlight this week.
Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?
She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.
Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. It’s a red flag.
From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,
You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Have the people with whom you interviewed demonstrated leadership to you. You get the idea. Leadership. Collaboration.
She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. It’s true.
Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. French journalists do not talk or write about the same company every other day. Be patient.
I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?
She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. While writing is a passion, you’ve said that numbers have always been your strength. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. Name: Joseph Abreu, APR. Location: Fort Myers, Fla.
The threat are copyright and ethical issues that arise from the use of AI tools. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.
meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. SCHEDULE A DEMO.
I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.
Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”
For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.
I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Properly prepare for media interviews. Times have certainly changed.
But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Regional Foundation.
A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.
The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. My advice is to write another pitch.
He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.
I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. But, what does this take? FEEL First Workshop in New York City.
Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.
Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Even though reference checking typically comes in the final stage of an interview process, it is a crucial and significant step requiring considerable thought for candidates and hiring managers.
It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. An “Interview” with ChatGPT: What is Public Relations? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? That’s of course what I did. How has PR Changed?
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.
Adapting to Different Interview Styles and Formats One can only guess what the interviewer will ask when attending an interview, not to mention the style and format of their questions. Media training helps executives recognize and adapt to different interview styles, whether confrontational, conversational, or informational.
We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. ” Test those waters again and again and watch the work and work ethic improve. Don’t fence me in. Come from a place of yes.
However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.
Showing enthusiasm as well as an obvious work ethic can only help. Consider the young woman who showed up a month early for a Skype interview at Microsoft and proceeded, as anyone would, to send a note to the recruiter asking what’s up. If the agency has a regular blog, offer to write a post, suggesting a topic.
During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.
She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.
He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.
What is the most difficult ethical challenge you ever confronted? I’ve done 170-plus interviews and it’s the first one like this I’ve heard. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. It’s actually been recent, which was surprising to me. What did you do?
Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. After all, I firmly believe most people who work in our industry are ethical and sensible. Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn?
This relegates the role of practitioners to writing press releases, making posters, and organising parties. Public relations historian Dr Rex Harlow interviewed 65 practitioners for a paper published in Public Relations Review in 1976 and unearthed 472 definitions. These include an ethical code, education, training, and qualifications.
While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.
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