Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Reference: Redmond, J., Some of these relationships may result in mentors or allies that you can count on when needed.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 82

B2B Media eBook Interviews 82

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

Ethics 90

Ethics System Training Data 90

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. Building an Effective PR-Legal Partnership Success in export control communications requires close collaboration between PR and legal teams.

Technology 78

Technology Communications Training Education 78

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

PR Job Coach

JUNE 29, 2011

It refers to a process of thoughtful deliberation. But with all good things comes the idea of responsibility, taking care to be ethical and transparent about how we use technology to advance and effectively manage our careers and career goals. Connectiquette is not a typo or a new state in the U.S.

How To 207

How To Ethics Technology Education 207

PRSay

MAY 25, 2022

What we now popularly refer to as “misinformation” and “disinformation” — that is, untruths propagated unintentionally or intentionally — “is not new,” Hardin said. The phrase refers to news and information that is “true, useful, clear and correct” and can “enhance the quality of society,” she said. Serving the greater good.

Publicity 148

Publicity Journalism Media Education 148

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. Choosing the Right Solution.

How To 238

How To Wikipedia Viral Course 238

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). These are some of the same kinds of ethical challenges we have faced before in an updated format.

Journalism 156

Journalism Ethics Customer Service Report 156

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PRSay

JANUARY 16, 2020

This refers to targeted online attacks that employ realistic-looking content, fake-news sites and even AI-driven synthetic “influencers” to exploit an individual’s or organization’s reputational vulnerbilities. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 183

Reputation Privacy Banking Ethics 183

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

Ethical Voices

MARCH 24, 2022

Do ethics matter to employees? What is ethical lobbying? This week there were some great stories – and a funny Dilbert cartoon on ethics. Healthcare, Russia and Ethics – The Financial Times had a great story last Friday on the ethical tightrope Western drugmakers are walking when it comes to Russian ties.

Ethics 52

Ethics Healthcare Employee Financial 52

PRSay

DECEMBER 20, 2021

She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Public relations professionals also need to be very aware of cultural references for specific audiences,” Saunders said. Know your audience. Saunders underscored the importance of understanding our audiences.

Ethics 133

Ethics LinkedIn Social Media Agency 133

Ethical Voices

APRIL 2, 2025

What is the most difficult ethical challenge you ever confronted at work? It felt like we had not behaved in an ethical way, and it bothered me for months afterwards because even the partnership went through that sort of lasting bitterness with some of our employees. Ethical companies, when they make them, they own it, and they fix it.

Ethics 40

Ethics How To Employee Agency 40

Wadds Inc.

AUGUST 13, 2024

Lee Edwards, Professor of Strategic Communications and Public Engagement at the London School of Economics, says it’s an ethical and moral question. The Chartered Institute of Public Relations (CIPR) has established a good model with mandatory ethics training for practitioners who complete annual continuous professional development.

Publicity 98

Publicity Ethics Training Corporate 98

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Black hat” is the term that refers to the opposite. ** Negative links are any articles, links, or posts that don’t align with your objectives. Google you.

Branding 234

Branding Brand Reputation Crisis 234

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

The Proactive Report

FEBRUARY 17, 2023

Brand affinity refers to the emotional connection that consumers have with a brand. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 96

Ethics Advertising Advertising Analysis 96

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 87

Communications Real Estate Ethics Enterprise 87

Deirdre Breakenridge

JUNE 4, 2018

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. Power is the toxic element that poisons leaders who are in a position to control people. A condition that isn’t gender specific.

Leadership 150

Leadership Crisis Journalism Meeting 150

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. But cost per clicks is for ads, isn’t it? It’s not for editorial, surely?! … Cue a tool like SEMRush.

Measurement 120

Measurement Advertising Advertising Google 120

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. Some can even create specific clothing lines that refer to specific societal or political issues.

Trends 88

Trends Fashion Branding Brand 88

5W PR

NOVEMBER 24, 2023

Bias in AI Bias in AI refers to the unfair and often unintended discrimination exhibited by machine learning models and algorithms. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

PRSay

SEPTEMBER 6, 2016

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

Survey 60

Survey Ethics Journalism Study 60

5W PR

AUGUST 30, 2024

” Navigating the Post-Truth Era The webinar also delved into the challenges posed by what some refer to as the “post-truth era.” Ethical Considerations in the Age of AI As AI becomes more prevalent in PR, ethical considerations are paramount.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” However, this territory comes with its own set of challenges: Ethical concerns: The ethics of using children to promote products or services is a contentious issue.

Branding 83

Branding Brand Marketing Ethics 83

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 92

Ethics Journalism Radio Television 92

Cision

FEBRUARY 5, 2016

Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. Melanie refers to native advertising done right as “context conscious content,” which can only be achieved when content creators are mindful of these five elements: 1. Context conscious content.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis International 98

Waxing UnLyrical

MARCH 15, 2013

Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E. In PR : Ethics is the one thing we can never, ever be without. Not any more than usual. Just say or do it.

Publicity 111

Publicity Measurement Community Crisis 111

Axia PR

NOVEMBER 7, 2021

There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article. Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view.

Wikipedia 62

Wikipedia Company Ethics How To 62

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines Exercises 64

Prowly

MARCH 4, 2025

We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. To capture their interest, reference their recent work, interests, or social media activity to show that youve done your research. Tailor your message to fit their coverage style and audience.

Trends 104

Trends Reddit Pitching Data 104