Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney.

How To 238

How To Wikipedia Viral Course 238

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Engagement (comments and social shares on their blog). Engagement in social media channels, not just the number of “likes” or “followers” • Posting frequency.

Policies 181

Policies Marketing Viral Pitching 181

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Tough Sledding

AUGUST 21, 2014

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. And I’m hoping the discussion includes more than the knee-jerk reactions we typically see in social media. Social-media lesson confirmed: It’s all about us, baby! Let me start the discussion here.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Those that said the media is “sometimes” objective: Politics on the sleeve. “ Blame social media. Experience matters.

Survey 165

Survey Data Media Ethics 165

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera! ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

FEBRUARY 27, 2025

They care about the ethics of the companies they buy from, and theyre not afraid to make purchasing decisions based on those values. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. But what does it really mean to be a ‘purpose-driven brand’, and why is it such a powerful strategy?

Viral 62

Viral Ethics Consumer Trends 62

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Brand Branding 62

MaccaPR

NOVEMBER 30, 2017

But now with social media, we can multiply that engagement a thousand-fold. Not surprisingly, today’s culture of social media sharing, Snapchat stories and selfies has changed the way experiential campaigns are measured. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Viral 76

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. After the event, the discussion around social media influencers and the monetisation of videos rippled through the industry.

YouTube 48

YouTube Ethics Crisis Industry 48

Mindful Marketing

NOVEMBER 6, 2022

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Intel is a great example of brand-centering stories about client impact stories through their social media content.

Storytelling 52

Storytelling Examples Brand Branding 52

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. ” That kind of branded verb creation is typical of teens and only tends to happen for the biggest social phenomena, e.g., Photoshop, Google.

Chemicals 50

Chemicals Viral Consumer Retail 50

Stephen Waddington

AUGUST 27, 2018

They suggest that this singular focus on public relations within organisations overlooks the social world in which those organisations operate. Other challenges include ethics, power, propaganda and Western bias. This is the story of social media and it is causing upheaval for organisational communication.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Course Case Study 258

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress.

Ethics 103

Ethics Trends Social Media SEO 103

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Course Case Study 74

Ethical Voices

SEPTEMBER 22, 2022

This week there were quite a few ethical issues. TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. Is It Ethical for Employers to Monitor Your Social Media? Where is the ethical line between your work and personal life? million in debt. Is there one?

Ethics 52

Ethics Viral Banking Engineering 52

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Judging from the firestorm on social media, Lochte didn’t come close to making an apology his followers would find “sincere.”. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Be inspired.

Social Media 105

Social Media Ethics Trends Viral 105

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Websites and digital television are technically broadcast media at the same time. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

FEBRUARY 1, 2025

However, before the knockoffs were knocked out, many people purchased the Walmart-distributed bags and posted their shrewd finds on social media, leading to a multitude of lookalike likes and shares and to the coining of the clever name: Walmart + Birkin = “ Wirkin.” That’s what the law says, but what about ethics ?

Ethics 66

Ethics Retail Apparel Fashion 66

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? That’s the kind of communication that goes viral. It’s education from “people like me” via what you wear, what you share on social media, what you talk about. Today, we need to go on the attack. Those currently in power have mastered that practice.

How To 52

How To Insurance Insurance Ethics 52

Mindful Marketing

JANUARY 12, 2020

After her initial tweet went viral (over 88K retweets and more than 226K likes), she said she had to hire four people to help her sort through all of the messages, verify the donations, and send out over 10,000 nude photos. Likewise, Ward’s social media following exploded. She now has over 387K.

Instagram 66

Instagram Viral Ethics Financial 66

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Even the hijacking of a brand’s social media account can be damaging. A typical task force should include the CTO, CMO, CCO, and involve a designated media spokesperson who is well qualified and prepared to update stakeholders, including press and social media. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130