Ethical Voices

DECEMBER 1, 2022

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. First of all, ethics is global and always has been. There are a few doozies to highlight this week.

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Ethics Interviews Study Twitter 88

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries. It helps you identify and eliminate fluff.

Publicity 177

Publicity Case Study Ethics Study 177

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 94

Ethics Marketing Sports Education 94

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke. And if they didn’t, shouldn’t they have?

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Corporate Branding Brand Agriculture 198

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours.

Ethics 68

Ethics Banking Employee Study 68

Sword and the Script

JULY 9, 2024

There are lots of other studies about content and blogging that have similar findings. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. My advice is to write another pitch. I don’t think so.

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Survey Journalism Report Pitching 183

PRSay

APRIL 4, 2019

The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence. Studying for the Computer-Based Examination (CBE). She and I had regular check-ins, where she would ask me how the task of writing my questionnaire was going.

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Case Study Ethics Study Course 129

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 83

Ethics Reddit Energy Advertising 83

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

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Ethics Case Study Meeting Facebook 67

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. I started PhD research studies at Leeds Business School in February to explore this issue. Most studies survey practitioners. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Code of ethics or rules of professional conduct. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. In our experience, we find the most linkable assets have a call-to-action or appeal to logic, emotions or ethics. This happened to be the case for Truliant. The Strategy.

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Case Study Study Strategy Leadership 113

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

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Trends Reddit Pitching Data 104

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

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Ethics Agency Journalism Corporate 73

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PRSay

APRIL 11, 2018

I spent about a month assembling my presentation binder, writing talking points and rehearsing. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. Preparing for my Panel Presentation grounded me the most in the RPIE planning process.

Exercises 113

Exercises Corporate Ethics Study 113

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness.

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Study Writing Facebook Groups 120

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 146

Software Pitching Ethics Technology 146

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Showing enthusiasm as well as an obvious work ethic can only help. Read, study, and volunteer for tasks no one else wants to do. One of the first things I did here (yes, I was an intern, too) was to study each client to learn what they do and how our PR programs work for them. Be proactive, but not pushy. Be professional.

Internal 160

Internal International How To Skype 160

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study Internal International 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. That’s of course what I did.

Blogging 144

Blogging Software B2B Survey 144

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 136

Facebook Privacy Data Survey 136

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. click any image for higher resolution) 1.

Media Relations 119

Media Relations Report Industry SEO 119

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Writing 98

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 78

Ethics Community Internal International 78