Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges.

Software 171

Software Tools Ethics Privacy 171

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done. A red flag about institutions.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 66

Ethics Case Study Meeting Facebook 66

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis International 53

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. I felt really bad.

Ethics 85

Ethics Travel Writing YouTube 85

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface.

Tools 98

Tools Writing Pitching Web 98

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Technology Tools Privacy 184

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. Instead, write a quality pitch email and keep your fingers crossed.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 145

Software Pitching Ethics Technology 145

PRSay

JANUARY 8, 2019

In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. We live in a time of tense media relationships. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 118

Technology Ethics Creativity Tools 118

Wadds Inc.

NOVEMBER 21, 2024

She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

ImPRessions - Crenshaw Communications

APRIL 2, 2019

See this post for tips on writing stellar executive bylines. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy. Social media – if used correctly – can humanize an executive and give the average joe a better understanding of the values and ethics that flow into a brand.

Conference 160

Conference Leadership LinkedIn Social Media 160

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships.

Marketing 212

Marketing Content Marketing Data Social Media 212

Flack's Revenge

NOVEMBER 16, 2016

Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. He writes: “Today, it is harder to say where newsrooms stop and audiences begin. That is also Facebook’s challenge.”. Nieman Lab – It’s Time to Reimagine the Role of a Public Editor.

Ethics 120

Ethics Facebook Google Engineering 120

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? That’s of course what I did.

Blogging 143

Blogging Software B2B Survey 143

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 91

Publicity Ethics Analysis Data 91

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 135

Facebook Privacy Data Survey 135

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Augmented Reality is the lesser-known complementing part of the rising Virtual Reality technology. Data Ethics Accompany Data Sciences.

Trends 78

Trends Ethics Survey Data 78

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 78

Ethics Community Internal International 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done. A red flag about institutions. It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Education Ethics Survey 78

Stephen Waddington

AUGUST 12, 2020

We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. Write a business plan and go for it. How is it going? Far better than we could have expected.

Agency 161

Agency Meeting Retail Energy 161

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

JANUARY 20, 2023

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.”

Trends 111

Trends Newspapers Community Ethics 111

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113