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My first encounter with an AI hallucination

PR in High Definition

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics.

Ethics 117
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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 175
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 210
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 97
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 170
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This is crucial for understanding what topics are important to your many stakeholder groups. But with social listening you can get a true, real-time view of brand perception.

Strategy 370
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The PR Wisdom Of Martin Luther King, Jr.

ImPRessions - Crenshaw Communications

But King’s life and writings offer more inspiration for professional persuaders than even his most famous speech. On technology. It amazes me today that King had plenty to say about science and technology some 50 years ago. And finally this comment on technology and ethics could have been made in 2016.