Tough Sledding

AUGUST 21, 2014

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. As a fairly devout utilitarian and long-time ethics instructor, I give the campaign high marks. But is it wrong for institutions to benefit by piggybacking on this viral phenomenon? Let me start the discussion here.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so.

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Survey Data Media Ethics 165

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. No, our job is to keep social media ethical. Twitter and Facebook both contain plenty of fake followers.

Social Media 108

Social Media Media Facebook Viral 108

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that. you can monitor the web and social media with Prowly's media monitoring tools. #8

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Showing enthusiasm as well as an obvious work ethic can only help. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance. Update your supervisor frequently (but not too frequently) on what you’re doing and when you anticipate finishing. Be proactive, but not pushy. Be professional.

Internal 160

Internal International How To Skype 160

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 100

Crisis Crisis Management How To Viral 100

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow recommends looking for ethical short cuts to kick-start your career or your business. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Brand Branding 62

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

FEBRUARY 27, 2025

They care about the ethics of the companies they buy from, and theyre not afraid to make purchasing decisions based on those values. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. But what does it really mean to be a ‘purpose-driven brand’, and why is it such a powerful strategy?

Viral 62

Viral Ethics Consumer Trends 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

YouTube 48

YouTube Ethics Crisis Industry 48

Mindful Marketing

NOVEMBER 6, 2022

Most of us have seen lifelike deepfakes, which are easy to find on the web , but the most eerily realistic ones likely have been created by the Belgian company Metaphysic , whose viral videos employing American actor Miles Fisher to deepfake Tom Cruise were highlighted in an illuminating NBC Today segment about the technology.

Marketing 78

Marketing LinkedIn Technology Comparison 78

MaccaPR

NOVEMBER 30, 2017

But it’s worth considering that the same social media and PR channels that blew the 'Fearless Girl' sculpture into a global viral phenomenon also facilitated the blow back against State Street when it was exposed as not living up to the values it evangelized for with 'Fearless Girl’. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Are there any ethical considerations to keep in mind when using brand storytelling?

Storytelling 52

Storytelling Examples Brand Branding 52

Mindful Marketing

AUGUST 9, 2018

PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. ” Ethics, however, is not simply a matter of ‘legal’ or ‘illegal.’ ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

PR in High Definition

SEPTEMBER 27, 2021

For example, the file sharing service WeTransfer had a viral, offbeat campaign entitled ‘ Please Leave’ , narrated by poet Roxane Gay, reminding audiences of their values of putting people first, and the importance of creativity. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

Chemicals 50

Chemicals Viral Consumer Retail 50

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Stephen Waddington

AUGUST 27, 2018

Other challenges include ethics, power, propaganda and Western bias. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Table 3: Academic criticism of the Excellence Theory. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. How to create buzz ethically? This way, millions of people share their results on social media, and in turn, Spotify gains viral engagement and extensive media coverage without relying on traditional PR tactics.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. The ethical side of newsjacking needs to be considered at every turn. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 103

Ethics Trends Social Media SEO 103

Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Ethical Voices

SEPTEMBER 22, 2022

This week there were quite a few ethical issues. TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. Is It Ethical for Employers to Monitor Your Social Media? Where is the ethical line between your work and personal life? million in debt. Is there one?

Ethics 52

Ethics Viral Banking Engineering 52

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Ethically ambiguous? Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” asks Preston. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48