Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. You can also watch the whole interview on youtube.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

OCTOBER 4, 2017

“Stick to the sensibilities of third party validation over YouTube influencers.” Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Branded content (I know this because I frequently write said branded content for a major B2B media brand). ” JC, Alan.

International 44

International Internal YouTube Nonprofit 44

Prowly

FEBRUARY 18, 2025

The campaign was highly shareable, driving millions of views on YouTube, gaining 17 million in the first month alone. The humor and clever concept of the campaign were its strongest assets. It stood out by embracing parody, making the audience laugh while subtly reminding them of Ikeas offers.

Examples 104

Examples How To Product Launch Print 104

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. However, this territory comes with its own set of challenges: Ethical concerns: The ethics of using children to promote products or services is a contentious issue.

Branding 83

Branding Brand Marketing Ethics 83

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. In terms of approach, 64% say exclusives are useful; and 61% still find value in press releases; 52% say embargoes can help. Sentiment around these questions suggests judicious use is well-advised.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. It’s attracted close to 13 million YouTube views, more than 16,000 comments and media coverage in places like the Los Angeles Times , USA Today and Slate. Why don’t you just give something to people?

Content Marketing 100

Content Marketing Marketing Film YouTube 100

PR in High Definition

JANUARY 16, 2019

It can be a pretty vicious cycle, especially since a social media hiatus will be negatively punished by social media algorithms – something that was the case for young YouTuber Soy Jessi who took a break from YouTube when her mum passed away. YouTuber Bobby Burns describes himself as the ‘poster child for internet burnout’.

Instagram 67

Instagram Ethics YouTube Social Media 67

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. They’re unfamiliar with the notion of ulterior motives.

YouTube 81

YouTube Television Advertising Advertising 81

5W PR

SEPTEMBER 27, 2017

For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. billion impressions and driving the commercial to win several awards and reach trending status on YouTube. Media support also shows retail partners you will help drive their business.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

MaccaPR

JULY 2, 2014

after Google, Facebook, YouTube, Yahoo and Amazon? based agency Bell Pottinger was caught editing Wikipedia articles on behalf of its clients, prompting Wikipedia founder Jimmy Wales to publicly say the agency suffered from " ethical blindness.". Source: Social Fresh ) Tweet This. Wikipedia is just plain popular. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

Strategy 83

Strategy Ethics Facebook Twitter 83

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Stern + Associates

MARCH 15, 2023

According to Hancock, our challenge will be to develop AI that supports human goals while educating people on how best to use these new technologies in effective and ethical ways. She further helps leaders understand the advantages and shortcomings of these latest technologies in our daily lives. According to Geoff Parker , the Charles E.

Technology 118

Technology Ethics Creativity Tools 118

Mark My Words

NOVEMBER 5, 2014

From Prince vs. YouTube to the Beatles vs. The World, these arguments are about creating noise and spinning a global narrative. Swift is a PR genius – her label ain’t called Big Machine for nothin’ While the break-up seems drastic to some, this stunt is pulled from the pages of a classic tome.

Ethics 103

Ethics YouTube Engineering Journalism 103

PR 20/20

MAY 14, 2019

I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel. Episode 4: What are the ethical concerns of artificial intelligence in marketing? Episode 1, What is artificial intelligence in marketing?

Marketing 67

Marketing Ethics YouTube Education 67

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? The wake up call. In June of this year, the Global Alliance held a summit to discuss professional credentials.

Publicity 87

Publicity Ethics Technology Government 87

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow recommends looking for ethical short cuts to kick-start your career or your business. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase.

Trends 120

Trends Mobile Web System 120

Solo PR Pro

MAY 7, 2024

A well-crafted personal brand that communicates your values, work ethic, and success stories can build trust with your audience even before they meet you. Platforms like LinkedIn, YouTube and Instagram can help you amplify your voice, showcase your work, and connect with your target audience.

Branding 91

Branding Brand Ethics Reputation 91

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” 1) The risks of disinformation in business.

Film 90

Film Employee Ethics Data 90

Communications Conversations

NOVEMBER 17, 2016

And, there are ethical boundaries many companies would prefer not to cross. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. population?

Communications 60

Communications Mobile Radio YouTube 60

5W PR

AUGUST 28, 2023

Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok. Disclosing sponsored posts is not only an ethical practice but is also required by regulations in many countries.

Industry 78

Industry Marketing Storytelling Consumer 78

PR in High Definition

JANUARY 8, 2018

Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector. The build-up of mistrust. Marketing has an inherent skill in building trust.

Privacy 82

Privacy Branding Brand YouTube 82

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11. Required Resources. Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 82

Ethics Data Crisis Apparel 82

NewsWhip

MARCH 11, 2022

That measurement, according to Ries, boils down to an evaluation of competency and ethics for each institution. If you’d like to read the summary of the chat, you can do that here , or watch the full thing on YouTube. How does one measure trust?

Government 78

Government Ethics YouTube Measurement 78

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Ultimately, adaptation will be the name of the game.

Privacy 102

Privacy Google Advertising Advertising 102

Buzzstream

MAY 30, 2018

Your brand goes against their ethics. It allows to filter the influencers based on other social media platforms like Instagram and YouTube. If you aren’t reaching out to the right people, there’s an infinitesimally small chance of them responding to your email. This is probably because: They aren’t relevant to your industry.

Pitching 105

Pitching Ethics YouTube Travel 105

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts.

Employee 75

Employee Crisis Corporate Social Media 75

Critical Mention

OCTOBER 29, 2019

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Most importantly, PR pros should convey their messages honestly. PR pros are tasked with disseminating truthful messages and updates to the public.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Branding 98

Branding Brand Fashion YouTube 98

Sword and the Script

MAY 14, 2019

There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. The company also has several customer testimonials posted to it’s YouTube channel and case studies on its website. Is that relationship building?

Case Study 121

Case Study Software Web Data 121

Prohibition

FEBRUARY 7, 2025

Brands should look to incorporate transparent reporting on sustainability initiatives, behind-the-scenes looks at ethical practices, and genuine engagement with social causes. Audiences expect brands to show real commitment to social responsibility through their social media presence.

Social Media 62

Social Media Trends Media Video 62