Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Call to action (CTA) : Direct the audience to take the next step, such as visiting a website, attending an event, or contacting you for more details. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. (Somehow, it never happens in reverse.) The overpromise. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Pity the gaming launch that tried to compete with Pokemon Go this week!). Low-risk, high-reward.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

Deirdre Breakenridge

MAY 23, 2017

My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with. I’ve “covered” book releases, product launches, and restaurant openings. Interview each other or trade posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Hosting memorable events and campaigns Experiential marketing may seem overly expensive and tedious, but it creates long-lasting impressions that attendees take home and store in their memories long term.

Brand 104

Brand Branding How To Measurement 104

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians. ‘So what?

Automotive 117

Automotive Mobile Video Interviews 117

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. Bad timing. There are so many ways timing can work for you in PR, but it works against you as well.

How To 149

How To Government Product Launch Internal 149

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. With the entire ecosystem under one roof, MOVE promises to pull in more decision makers into one place than any other event. The booths and exhibits were very relevant.” – AISIN , Sr.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Community Interviews Consumer 78

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it. What are some things PR pros do that reporters find valuable?

Journalism 147

Journalism Media Relations Report Media 147

Barokas

APRIL 23, 2020

If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Get some one-on-one time booked to help company representatives practice interview techniques, fine tune key messages and sharpen responses to “rude qs”. Set up a media training 101 or refresher.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Call to action (CTA) : Direct the audience to take the next step, such as visiting a website, attending an event, or contacting you for more details. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

AUGUST 22, 2024

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. Larger companies may also track political events like boycotts, strikes, elections, and maybe even public interest trends. You may (or may not!) be aware that we recently undertook a collaborative study with Stephen Waddington.

Measurement 78

Measurement Data Privacy Product Launch 78

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz.

Company 78

Company Product Launch Resources Employee 78