ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. We write plans that cover several months and in our personal lives we may do the same.

Product Launch 296

Product Launch Training Interviews Software 296

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. The launch event took place at New Lab in Brooklyn, New York. Dan Brennan.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Yet if you do happen to know of any events that may be relevant, then it’s great to be prepared.

How To 259

How To Social Media Product Launch Construction 259

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Remote PR Jobs

SEPTEMBER 27, 2024

Events and Webinars: Host live events or webinars to further discuss your news and engage with your audience directly. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Attaching external event data aligns PR efforts with important upcoming activities. With the ability to create timelines, you gain a visual overview of a campaign’s flow and important milestones.

Tools 354

Tools International Internal Resources 354

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Remote PR Jobs

MAY 30, 2024

You can also enhance your skills by joining professional networks, attending PR and Communications events, or seeking out a mentor in the field. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 245

Communications Creativity Product Launch Writing 245

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Pity the gaming launch that tried to compete with Pokemon Go this week!). Low-risk, high-reward.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Agency Consumer Film 59

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. (Somehow, it never happens in reverse.) The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Agency Consumer Film 52

Deirdre Breakenridge

MAY 23, 2017

My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with. I’ve “covered” book releases, product launches, and restaurant openings.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. There’s a fine line between adding to the conversation and trying to take advantage of it. Set client expectations at the start of the project. Be honest and realistic.

Product Launch 197

Product Launch Pitching Meeting Conference 197

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.

B2B 156

B2B How To Privacy Retail 156

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Awards and Events. When you break it down, public relations is not a few-minutes-a-day job. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

APRIL 24, 2024

Planning a successful event requires careful consideration and strategic execution. Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. If you do have truly important news and it is a hallmark event for your space, it may still make sense to launch there.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. However, the world has undergone a massive transformation, pushing us into a new era where virtual events have become the norm. I certainly have.

Travel 62

Travel Product Launch Energy Meeting 62

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

DECEMBER 11, 2024

Understanding the Esports Phenomenon Esports events, whether online or in-person, draw massive audiences, often rivaling traditional sports. Sponsoring esports tournaments provides significant exposure, as brands’ logos are prominently displayed during live streams and on-site events.

Video 78

Video Brand Branding Marketing 78

Stern + Associates

JULY 3, 2024

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. In some cases, it is still is: for product launches, new research reports and the like where it can serve as good foundation for outreach and awareness.

Media Relations 115

Media Relations Media Product Launch Leadership 115

Business Wire

OCTOBER 30, 2017

Top Holiday Story Ideas Black Friday: Store hours, discounts, and promotions New products and services Special accommodations for employees to help them survive Black Friday (onsite massages, yoga classes, or meditation opportunities) Tips on a successful shopping plan of attack Success stories, sales figures Cyber Monday news: Last-minute offers lined (..)

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Some people say they are more productive at home and enjoy going fully virtual. Others who are social butterflies, like me, miss the social aspect of working in an office – catching up with co-workers and in-person events. . Now, however, it could start to get tougher for people to stay motivated.

Wireless 207

Wireless Product Launch Energy Meeting 207