Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I did this video about TikTok. The media is regularly covering trends that are going viral on that platform. This video should give you some idea too. We film videos.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. I did a whole video on let TikTok be your publicist. Transcript.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A milestone event. It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

JUNE 5, 2018

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Interested in bringing this important message to your next meeting or event?

How To 150

How To Crisis Crisis Management Viral 150

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. Is crisis management a topic for your next event?

Airlines 160

Airlines Crisis Management Viral Crisis 160

NewsWhip

SEPTEMBER 14, 2023

It’s worth stepping back and looking at just how much of a cultural event the movie has been. We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Branding 78

Branding Brand Viral Apparel 78

ImPRessions - Crenshaw Communications

MARCH 8, 2023

After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space. Quartz called it “one of the cruelest moments of Musk’s tenure,” which is saying a lot.

Employee 182

Employee Viral Twitter Corporate 182

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling.

Film 131

Film Viral YouTube eBook 131

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Have some fun. Transcript.

Pitching 130

Pitching Media Financial YouTube 130

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. In this week’s crisis ready video, I discuss this critical component missing from the majority of organizations’ processes, and provide tips on how you can go about fixing this blind spot. Take a look!

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Branding 71

Branding Brand Marketing Fashion 71

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Speaking opportunities at local events, establishing a consistent LinkedIn presence, and engaging with press are key elements of a leadership branding programme. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

Cision

MAY 20, 2016

If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? KITKAT (@KITKAT) September 24, 2014. Salvation Army.

Branding 159

Branding Brand Comparison Viral 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The video series demonstrated the point through entertaining content, as opposed to a routine PSA. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

MaccaPR

JANUARY 8, 2021

LinkedIn video? Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Viral Marketing 62

Cision

MAY 3, 2016

The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. During national live events, publishing needs to happen as events unfold to take full advantage of the social zeitgeist. The audience for a live event can be thousands of miles away. Tomorrow is too late.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Also, get your free Blueprint to learn how to do this >> HERE and check out our next Get PR Famous live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.: Hi everybody.

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Trends Television Exercises Pitching 246

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Cision

JUNE 29, 2017

The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. While his video had more than 30 million views, only 1.3 million of those lasted beyond three seconds and had the sound on.

Storytelling 0

Storytelling Data Communications Technology 0

Contently - Strategy

AUGUST 30, 2024

Initially, Tesla offered extravagant rewards for referrals, including exclusive access to events, early delivery of new models, and even limited-edition vehicles. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 102

Storytelling Marketing Travel Case Study 102

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Porsche Nederland even managed to expand its content strategy beyond the digital realm, organizing events to engage potential subscribers.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

FEBRUARY 10, 2019

Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. The event was promoted on Instagram by celebs that failed to disclose that they were being paid. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Many captured the scene on their smartphones, and the video was more shocking than the headline; the man is screaming as he is wrenched from his window seat and dragged down the aisle, his face bleeding after apparently hitting an armrest. This is an upsetting event to all of us here at United.

Airlines 159

Airlines Hotels Crisis Reputation 159

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Organic shares are really what make a story go viral. The March eighth event was the third installment of Business Wire’s Meet the Media: Mastering Millennial Media Breakfast.

Reddit 160

Reddit Media Analytics Trends 160

PRSay

APRIL 6, 2018

Viral videos. We’ve all got smartphones with sophisticated video cameras. We’ve read the tweets, replayed the video several times and heard victims’ stories long before we read about the same issue on a news site or see it on a TV broadcast. This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo.

Crisis Management 117

Crisis Management Crisis Airlines Viral 117

Melissa Agnes

MARCH 6, 2018

When you conduct this audit, you want to examine everything, including: The organization’s current mindset in viewing and responding to negative events. This becomes even more prevalent when you’re faced with a negative event. For example, are they taken seriously enough in proportion to their potential harm?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Polaris

NOVEMBER 29, 2014

The event turns out to be a bait-and-switch as the meal is actually supplied by ConAgra’s Marie Callender division. Ragu creates a video featuring 3 mom bloggers talking about what happens when dad makes dinner. Take time to avoid a viral disaster. They tweet the link to dad bloggers.

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 12, 2017

68% of smartphone owners use their phones occasionally to follow breaking news events. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

SEPTEMBER 22, 2014

After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. Rather appropriately, this was a major theme of Malcom Gladwell’s Thursday morning keynote, and the spirit of transformative change did indeed permeate the event. Marketing Analyst.

Report 135

Report Mobile Pinterest Conference 135

Barokas

OCTOBER 21, 2020

According to our client, barbell has allowed his company to remain, “insulated from the impacts of unpredictable events.”. Created a viral video? Attempts at pivoting your communications campaigns to align with current events must be done with good intensions and authenticity. It’s a lot more than a hope and a wish.

System 88

System Viral Strategy Survey 88

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

MARCH 11, 2022

The following video and drawing that went viral sums it up quite well. Here’s a few of our favourites that made us chuckle: Business in the front, work event in the back. I thought it was a work event” pic.twitter.com/stQ7RyuFxs. Prince Andrew out clubbing this weekend ?? ??. Goodbye, knighthood.

Social Media 71

Social Media B2C Viral Trends 71