Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 67

Infographics Data Case Study Content Marketing 67

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. For example, if you’ve been hammered with negative press recently, are you trying to balance that out with more neutral coverage?

Analysis 156

Analysis Measurement Government Examples 156

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook. How to Measure Guest Posting ROI. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples.

Resources 120

Resources Marketing Small Business eBook 120

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Content marketing isn’t a panacea. Put simply, everyone is creating content. Do they want video?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 136

B2B Video Marketing Survey 136

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Visuals (photos, infographics, etc.). Measurement. Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

JULY 13, 2016

For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics. Finally, measure how your content performs outside of goals tied to the traditional sales funnel. Leads and conversions.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Bad Pitch Blog

SEPTEMBER 2, 2014

And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Mappos is my all-time favorite example of how Zappos uses, without violating customer privacy, the zip code and item numbers from each order to create killer content. Take content marketing for example.

Data 96

Data Privacy Infographics Measurement 96

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 135

eBook Product Launch Software Internal 135

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. Optimizing title tag and meta description length is an easy fix—the earlier you can use a keyword in the title tag, the better, for example. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Branding 111

Branding Brand How To SEO 111

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. For example: Increase leads by 20%. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

AUGUST 12, 2020

Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments.

Branding 117

Branding Brand Infographics Analytics 117

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs. For starters, it is important to distinguish between advertising and PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 112

Study Survey Infographics B2B 112

ImPRessions - Crenshaw Communications

MARCH 10, 2017

It may seem boring, and it requires ingenuity to turn out quality posts over the long term, but so-called “ pillar articles ” that vary with fresh examples or news hooks over time, are probably more helpful to your blog visibility than content that is “ripped from the headlines.” ” Make keywords work hard.

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 107

Financial Industry Report Insurance 107

Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. 1 Visualisation in communication. But only 4.6% 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Google Alerts is a typical example.

Media 73

Media Google Measurement Print 73

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Of course, there are exceptions to every rule—for example, you may have extensive data that tells you your audience almost always navigates your website from a mobile device. But does it work?

How To 71

How To Infographics Data Web 71

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 82

Leadership Reputation Measurement Video 82

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

SEPTEMBER 5, 2024

It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52