5W PR

MARCH 1, 2025

For example, when GG.BET partnered with Natus Vincere (NAVI), they created custom content that highlighted team members’ personalities while naturally incorporating betting elements. Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces.

Education 78

Education Analysis Measurement Infographics 78

5W PR

FEBRUARY 22, 2025

For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

AUGUST 23, 2024

For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate.

Strategy 71

Strategy SEO Infographics Meeting 71

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. In many cases no actual advertising rates exist, for example, and there is no factual basis for the assumption that a news story of a particular size has equal impact to an advertisement of the same size.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. If people are, the casino industry is like a great example of that. And it yeah, let’s get into kind of the successes and measuring success.

Digital PR 62

Digital PR Measurement SEO Google 62

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Contently - Strategy

SEPTEMBER 5, 2024

It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. For example, “Increase website conversions by 10% before the end of the fiscal year” is a better goal than “Get more conversions.” For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. For example, if you’ve been hammered with negative press recently, are you trying to balance that out with more neutral coverage?

Analysis 156

Analysis Measurement Government Examples 156

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 139

B2B Video Marketing Survey 139

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook. How to Measure Guest Posting ROI. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples.

Resources 120

Resources Marketing Small Business eBook 120

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Content marketing isn’t a panacea. Put simply, everyone is creating content. Do they want video?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Visuals (photos, infographics, etc.). Measurement. Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). You can see some of those digital PR examples in our post. Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. Industry Challenges 4. BuzzStream ) 5.

Digital PR 71

Digital PR Brand Branding SEO 71

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

JULY 13, 2016

For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics. Finally, measure how your content performs outside of goals tied to the traditional sales funnel. Leads and conversions.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 138

Study Survey Infographics B2B 138

Bad Pitch Blog

SEPTEMBER 2, 2014

And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Mappos is my all-time favorite example of how Zappos uses, without violating customer privacy, the zip code and item numbers from each order to create killer content. Take content marketing for example.

Data 96

Data Privacy Infographics Measurement 96

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software Internal 137

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. Optimizing title tag and meta description length is an easy fix—the earlier you can use a keyword in the title tag, the better, for example. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 111

Brand Branding How To SEO 111

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. For example: Increase leads by 20%. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Measure and Improve.

Analysis 95

Analysis Infographics International Internal 95

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Presspage

AUGUST 12, 2020

Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments.

Brand 117

Brand Branding Infographics Analytics 117

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 103

Leadership Reputation Measurement Video 103

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs. For starters, it is important to distinguish between advertising and PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

It may seem boring, and it requires ingenuity to turn out quality posts over the long term, but so-called “ pillar articles ” that vary with fresh examples or news hooks over time, are probably more helpful to your blog visibility than content that is “ripped from the headlines.” ” Make keywords work hard.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148