Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? Find the story behind the news.

Employee 149

Employee Communications Storytelling Corporate 149

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems.

Case Study 52

Case Study Study Storytelling Infographics 52

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Contently - Strategy

AUGUST 23, 2024

For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Create your pillars and subtopics Brand pillars are key to focusing your content.

Strategy 59

Strategy SEO Infographics Meeting 59

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 77

Travel Tourism Industry Publicity 77

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook. See the example below. Infographics are your key language elements here. That’s a different kettle of fish entirely. Visual content is the key here.

Social Media 100

Social Media Media Infographics Pinterest 100

Contently - Strategy

SEPTEMBER 18, 2024

For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 From there, the spokes are pieces of creative content that expand upon ideas within the core asset, such as short video clips on social media, a blog post, or an infographic. billion people worldwide will watch digital video content in 2023.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Use examples. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. For example, you can use data points like these to measure success: First-touch attribution.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Contently - Strategy

AUGUST 8, 2024

Shopify is a great example of a B2B brand breaking down high-level data into a digestible year in review that’s relevant to the goals of its base. One of my personal favorite examples of year-in-review content (which I look out for every December) is the New York Times ’ “ Best Books of the Year ” hub.

How To 52

How To Data Trends Software 52

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Think: the “I-want-to-do,” “I-want-to-go,” and “I-want-to-buy” impulses). Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Alternatively, you can create an infographic displaying the same information. Grace Carter is a storyteller from Australian Help and OX Essays services. Involve your customers. Until next time! Critical Mention. Grace Carter.

Social Media 65

Social Media Media Writing Infographics 65

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier.

B2B 113

B2B Marketing Survey Software 113

Communications Conversations

APRIL 4, 2016

Take Kohl’s, for example. But, as an example, this highlights the current state of a decent amount of large-company newsrooms. They’re thinking about it as a key storytelling device. They include infographics. Another example: Here’s the media play–check out the bottom of each post.

Corporate 60

Corporate Strategy Pinterest Web 60

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 4, 2019

For example, much to my dismay, I’ve noticed RSS subscriptions, customizable URLs, iFrames, and multimedia storage have all been chipped away in the last couple of years as Cision has ingested the code. Learn more: report registration page ; PR News infographic. In my observation, Cision has been removing PRWeb functionality.

Software 100

Software Reddit Marketing Survey 100

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. A good example I always cite is Saucony’s #FindYourStrong campaign. It’s a prime example of a highly customer-focused, niche message, metric-centric campaign. Here’s an example. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 110

Case Study Marketing Study Content Marketing 110

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Branding 40

Branding Brand Video Community 40

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

PR 20/20

OCTOBER 31, 2017

Example campaign center. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). The Pack includes a three-phase approach—evaluate, establish, execute—to planning. It features resources for: Marketing team assessment. Standard metrics by goal. Marketing scorecard.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

JANUARY 30, 2015

Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone. What specific evidence, for example bigger budgets, do you see of that? . We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100