5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Employee Engagement A strong internal brand is essential for creating a positive and productive work environment.

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? By Seedepth. Pitch channels that yield the best results (phone, social, email, etc.)

Measurement 50

Measurement Pitching Analytics Tools 50

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 148

Brand Branding Reddit Pitching 148

Sword and the Script

OCTOBER 1, 2024

For example, you can instruct the AI to write in a professional, or humorous tone if desired. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. The new feature will also match a brand “voice.” million in its Q2 earnings announcement.

Publicity 123

Publicity Software Google Reddit 123

5W PR

NOVEMBER 2, 2023

While this measure is designed to protect players , it can affect the flow of gaming experiences. These technologies are being leveraged to transform various aspects of gaming and betting. Gaming companies are employing these technologies to deliver highly personalized experiences to players.

Trends 78

Trends Sports Advertising Advertising 78

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Analytics 141

Analytics Google Creativity Publicity 141

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 135

Survey Measurement System Education 135

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Illustration credit: astel design ]. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. TVEyes partners for podcast audience data.

Tools 98

Tools Survey Pitching Analytics 98

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Here’s a roundup of other news and links from the world of PR technology.

SEO 131

SEO Content Marketing Marketing Software 131

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

JANUARY 10, 2019

It’s a powerful example of modern marketing and public relations. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. The paper, written by an international multi-disciplinary group, examined a variety of techniques.

Twitter 68

Twitter Publicity Measurement Healthcare 68

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. For example, AI can simplify new compliance rules, such as the new Form N-PX rules for 13F filers. First, different companies report varied data , leading to inconsistent ESG measurements.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. For example, you can sort results by the level of engagement or reach. For example, you can send a release to contacts, over a newswire and publish it to your online newsroom within the same menu.

Software 112

Software Tools Publicity System 112

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . BL: Your role at H+K is largely focused on measurement innovation.

Local 78

Local Analysis Measurement Data 78

Practical Law Construction

NOVEMBER 2, 2022

Major standard forms have responded to market demand and made provision for carbon reduction provisions, for example, JCT’s sustainability provisions , NEC’s Option X29 and FIDIC’s Climate Change Charter. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players.

Report 52

Report Construction Energy Real Estate 52

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Stay within the character limit.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. This is easier to do for some PR activities than it is for others – think about your events strategy, for example. Related: The Essentials of PR measurement.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. This is easier to do for some PR activities than it is for others – think about your events strategy, for example. Related: The Essentials of PR measurement.

Measurement 78

Measurement Tools Policies Software 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 144

Data How To Storytelling Analytics 144