Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Build relationships by proactively reaching out to authors with valuable content.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. If the journalist doesn’t think so, you won’t get past him into print (or digital). For example, let’s say your award was for customer service. Why’d You Pitch Me and Not Another Journalist? Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 82

Travel Pitching How To Guidelines 82

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For example, how many attendees signed up to receive content?

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor).

Software 119

Software Pitching Ethics Privacy 119

Prowly

DECEMBER 11, 2024

Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. For example, you can track "Pepsi" as a brand name and get a notification whenever someone mentions it on any social media platform. Print and broadcast monitoring Traditional media are not dead.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. If you’re trying to appeal to tech journalists, for example, the story might be your skyrocket to success, or how you got funded within nine months. Some examples include: Awards won. You’ve got it.

Media 120

Media Trade Shows Print Advertising 120

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings.

Radio 167

Radio Journalism Interviews Energy 167

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. Can you share an example of one that worked? The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 135

Software Pitching System Analytics 135

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. For example, its AI in its tool helps users with “ content creation, contact targeting, and content distribution.”

Software 152

Software Tools Print Technology 152

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. For example, Ian suggests leveraging the 77 percent of American journalists who blog. Get our free pitching best practices tip sheet!

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

AUGUST 20, 2020

Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. If you see a story and wish you were the featured expert, keep that topic in mind and pitch it in the future… with an update. I'll give you a great example.

Television 130

Television Radio Pitching Print 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Pitch to your strengths. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness. Back up your plan with examples.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An exception might include this example from Trader Joe’s. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 137

Pitching Video Interviews Report 137

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Find a way to work that into your pitch.”. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Find your organization’s best stories. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. This piece on emerging technologies written for a supply chain trade is a great example. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Deirdre Breakenridge

MARCH 12, 2015

The colors you use on the web are not the same colors you use for print. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. You have to make sure that the colors you use in your designs and imagery are consistent across a number of platforms and formats.

Creativity 150

Creativity Web Social Media Data 150

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Print Local 120

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

Radio 100

Radio Print Television Local 100

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards.

Digital PR 118

Digital PR Pitching Radio Google 118