Newsfile

JULY 18, 2023

In fact, we love seeing and sending out the different summer press release examples that float our way. But, if you’re looking for hot summer press release examples , click on the following press releases to take a look. By Melissa Strle Are you excited it’s summertime? Well, so are we!

Examples 52

Examples Product Launch Writing Travel 52

Sword and the Script

AUGUST 4, 2015

Every existing product, or class of products, has weaknesses. For example: wide but absent depth. In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

PR Fuel

MAY 6, 2021

Continue reading to learn what you need to include in your next press release with this press release example. Press Release Example for PR Success. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding.

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Examples Writing Product Launch Crisis Management 105

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

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Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters.

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Case Study Study Writing How To 130

NewsWhip

OCTOBER 3, 2023

For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.

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Product Launch Data Crisis Measurement 97

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event. This usually involves minimal added cost.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88

Cision

JANUARY 8, 2018

Following are six examples of company announcements that can be paired with an event. Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

MARCH 21, 2024

It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

NewsWhip

AUGUST 22, 2024

Ultimately, the real value of benchmarks lies not in their static levels, but in how the data fluctuates over time compared to that baseline Here are just a few examples of changes that might spark the interest of a typical comms team. An FMCG brand could measure its own brand alongside plastic waste and inflation.

Measurement 78

Measurement Data Privacy Product Launch 78

Sword and the Script

APRIL 9, 2024

However, the report also breaks out some metrics by engagement type which offers a clue as to what it considers engagement – participation in group chats and polling responses for example. The metrics on breakout rooms probably stem from longer events like virtual conferences. Yet this could also be an interesting experiment for webinars.

B2B 121

B2B Study Report Product Launch 121

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

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Tools Resources Internal International 354

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Look at magazine covers for great hook examples.

Publicity 331

Publicity Television Local Pitching 331

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. For example, micro-influencers are individuals with smaller but highly engaged followings on social media. It’s an effective way to generate buzz and capture media attention.

Brand 78

Brand Branding Product Launch Sports 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Remote PR Jobs

SEPTEMBER 25, 2023

Below are a few examples of how PR has evolved in the digital world. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2 Press kit.

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. For example, perhaps one of your competitor’s social posts is gaining a lot of attention.

Brand 174

Brand Branding Product Launch Strategy 174