PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

APRIL 14, 2025

For example, when email marketing platform Klaviyo wanted to increase awareness, they conducted a study on ecommerce personalization ROI that generated coverage in Marketing Dive, AdWeek and other top outlets. This requires thinking beyond standard product launches to identify stories that resonate with both media and target customers.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event. This usually involves minimal added cost.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

Cision

JANUARY 8, 2018

Following are six examples of company announcements that can be paired with an event. Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

APRIL 16, 2025

A strategic partnership starts with identifying content creators who understand technical products and can explain them clearly to their audiences. Building Strategic Influencer Partnerships Successful Martech brands select influencers based on more than just follower counts.

Guidelines 78

Guidelines Brand Branding Marketing 78

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Use “product review”, “recommend”, or “tried” How does product perception differ between countries?

Data 104

Data Media Product Launch Analysis 104

Sword and the Script

AUGUST 4, 2015

Every existing product, or class of products, has weaknesses. For example: wide but absent depth. In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. It focuses on sending the right message clearly and effectively in your team.

Writing 104

Writing Communications How To International 104

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Look at magazine covers for great hook examples.

Publicity 331

Publicity Television Local Pitching 331

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. But a better strategy is to plan out your content several weeks or months — even quarters — ahead.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Fuel

DECEMBER 17, 2024

They use these releases to craft news stories, covering everything from product launches to business achievements. For example, a press release about a new product could lead to a feature article. Fit Small Business reports that 68% of journalists rely on press releases for content ideas.

Product Launch 52

Product Launch Small Business Media Examples 52

5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Product Launch Agency 334

PR Fuel

MAY 6, 2021

Continue reading to learn what you need to include in your next press release with this press release example. Press Release Example for PR Success. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding.

Examples 105

Examples Writing Product Launch Crisis Management 105

5W PR

JANUARY 16, 2025

Details like what makes the beauty brand stand out, whether that’s a revolutionary ingredient, a unique manufacturing process, or even a commitment to sustainability, for example. Highlight new product launches, brand collaborations, and unique stories that pique media interest.

Brand 78

Brand Branding Marketing How To 78

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Let's see the brand analysis example from Ahrefs with data pulled from SimilarWeb.

Analysis 104

Analysis Brand Branding How To 104

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. Netflix The tudum sound when the app launches. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. For example, perhaps one of your competitor’s social posts is gaining a lot of attention.

Brand 174

Brand Branding Product Launch Strategy 174

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools International Internal Resources 354

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

MARCH 19, 2025

For example, if certain messages or products generate unexpected traction, PR teams can quickly shift resources to amplify successful elements. The seasonal toy market continues to evolve, with digital integration and social commerce reshaping traditional shopping patterns.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

Leadership 149

Leadership Product Launch B2B Software 149

PRSay

MARCH 20, 2025

If a client wants to focus on product specs in a pitch, then highlight how a competitor emphasized customer benefits (and customer references to say it) that achieved better coverage results. For example, Thats a solid idea, but < Competitor X > got a lot of traction by focusing on this angle instead.

Leadership 68

Leadership Pitching Case Study Product Launch 68

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. When a scope of work and budget have been agreed upon, the worst kind of surprise is an unexpected increase.

Media Training 249

Media Training Policies Agency Interviews 249

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

Examples 62

Examples Product Launch Data Report 62