ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. This Cision-owned media distribution platform boasts a network of over 3,000 newsrooms (like The New York Times, ABC News, BuzzFeed and more). . Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

PR Fuel

MAY 6, 2021

million journalists and social media influencers in E-Releases’ distribution database. Continue reading to learn what you need to include in your next press release with this press release example. This will help to increase the odds of getting thorough coverage among media outlets for your big news.

Examples 105

Examples Writing Product Launch Crisis Management 105

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. When a scope of work and budget have been agreed upon, the worst kind of surprise is an unexpected increase. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. For example, perhaps one of your competitor’s social posts is gaining a lot of attention.

Branding 174

Branding Brand Product Launch Strategy 174

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. It’s the perfect example of how different mediums converge.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

JULY 23, 2015

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. DiGiornia Pizza.

Social Media 60

Social Media Branding Brand Case Study 60

Cision

FEBRUARY 19, 2016

Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social. Building a strong presence on social communities that your prospects frequent can open doors that tie back to the bottom line.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Content creators: how are they presenting your product?

Data 104

Data Media Product Launch Analysis 104

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 135

eBook Product Launch Software Internal 135

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. At the same conference, Steve Crescenzo, CEO of Crescenzo Communications said that this social media win could also be a sin. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Branding Brand 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Some announcements have famously been made through social media, which can work if the platform and audience are a good fit, like Tesla’s Elon Musk on Twitter.

Skype 136

Skype Conference Agency Product Launch 136

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

APRIL 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. However, the report also breaks out some metrics by engagement type which offers a clue as to what it considers engagement – participation in group chats and polling responses for example. >>> Need an extra pair of hands?

B2B 121

B2B Study Report Product Launch 121

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Branding Brand 88

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 132

Product Launch Measurement Marketing Meeting 132

Cision

MAY 11, 2016

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. Listening on social will help you understand the discussion surrounding the crisis so you can determine how best to act – or whether you need to act at all. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

MaccaPR

SEPTEMBER 9, 2019

It started when Chick-fil-A — in response to Popeyes’ launch of a new chicken breast sandwich—sent a tweet insisting that it had created the chicken sandwich (“Buns + Pickles + Chicken = All the [heart] for the original”). And the feud began, spilling out from social media into the chain's brick and mortar stores. Nationwide.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

5W PR

MARCH 21, 2024

It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. Set an example for your industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

MAY 5, 2016

An obvious answer is that good client testimonials speak to the success of big projects or product launches that occurred because of their partnership with your company. If you have collected other client testimonials, you can offer them as examples to show what others have said and how you are using these testimonials.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Cision

MARCH 16, 2016

You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them. Do you assign monetary value to social posts? For example, if you noticed ad A from your A/B test did better on Facebook, use that design for moving forward.

Measurement 120

Measurement Product Launch Analytics Facebook 120

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Along the same lines, Google currently offers Gemini Pro in Bard.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches. In the past decade, users have become more ingrained in public figures’ private lives through social media platforms such as Instagram, Twitter and Snapchat.

Social Media 54

Social Media Tools Enterprise Marketing 54

ImPRessions - Crenshaw Communications

MARCH 28, 2017

However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. Our client Wearsafe, a manufacturer of a wearable “panic button,” for example, saw its core audience as female college students and their parents.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. The 1P of Marketing?

Survey 96

Survey Marketing Product Launch Analytics 96

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131