Melissa Agnes

NOVEMBER 27, 2014

Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. Within this interview, Melissa discusses: Real-world examples of successful crisis management. When Crisis Comes Calling: Crisis Management for Business.

Crisis Management 210

Crisis Management Crisis Interviews Radio 210

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. for example, or simply not respond. For example, if you know that Tribune Co. Show that you’ve done your research and lead with the reason the story is relevant.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Their campaigns focus on emotional benefits like “feeling your best self” alongside functional pain relief benefits.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Build relationships by proactively reaching out to authors with valuable content.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

NOVEMBER 29, 2024

Alcohol advertising may be banned or heavily restricted on certain media, such as television or radio, during specific times. For example, there was Heineken’s Open Your World campaign. Advertisements may be restricted in terms of their content, such as the portrayal of excessive drinking or irresponsible behavior.

Advertising 78

Advertising Advertising Guidelines Television 78

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. For example.

Branding 104

Branding Brand How To Measurement 104

PR for Anyone

MARCH 24, 2020

Look at magazine covers for great hook examples. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Prowly

DECEMBER 6, 2024

For example, if a single post appears in a user's feed three times, that counts as three impressions. So given the previous example, if a user sees your content three times, it still only counts as one to your reach score. To show it in an example, lets answer two questions: What is reach in social media ?

Media 104

Media Measurement SEO Instagram 104

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Polaris

DECEMBER 5, 2014

Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica. The reasons for the accolades aren’t difficult to understand.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

For example, becoming a repeat offender of misfired or irrelevant pitches is a quick way to see your email domain blackballed, making your job twice as difficult. For example, don’t promise a collection of reporters an embargo and another contact an earlier exclusive simultaneously. Conversely, too much follow-up is a mistake.

Pitching 240

Pitching How To Report Radio 240

Ishmael's Corner

MARCH 24, 2015

Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It’s a quality, not a quantity game, identifying those online radio targets with relevance and influence (or what I call “rinfluence”).

Radio 60

Radio Storytelling SEO Media 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. I think the main difference with podcasts vs. radio is that podcasts are more niche. ”). They are more specific in what they cover.

Radio 168

Radio Pitching Interviews Communications 168

Cision

JUNE 22, 2017

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Axia PR

FEBRUARY 7, 2023

Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company.

Radio 62

Radio Advertising Advertising Company 62

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Identifying, for example, that ad value or website metrics are of the utmost importance, you can then determine what to measure as success points for your earned media campaigns.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 174

Ethics Construction Television Radio 174

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Melissa Agnes

JUNE 19, 2014

As people call in to report an emergency, the information is entered into our computer aided dispatch system (CAD) and relayed to officers over the radio as well as through our mobile data computers in the car. An example of this would be a foot pursuit into a neighborhood.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Cision

JULY 11, 2017

If we recycle the “Fire & Ice” example above and apply it to keywords, we might create Boolean search strings like this: “Fire AND Ice” (meaning that both words must be present for a media mention to be captured), or perhaps “Fire OR Ice” (meaning that either word must be present for a media mention to be captured).

How To 265

How To Media Software Agriculture 265

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. When Randy said email newsletters interrupt people, he meant they were an annoying, old-school marketing tactic.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

APRIL 10, 2017

Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Remind bloggers/writers how working with you will benefit their readers. Look Beyond the Email Pitch.

Travel 174

Travel Pitching How To Radio 174

Critical Mention

JULY 13, 2021

In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Cision

AUGUST 5, 2016

To get a glimpse, check out these examples: Audiences. For example, a sports equipment store might consider monitoring their audience by sports teams. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Branding 120

Branding Brand Sports Radio 120

The Proactive Report

DECEMBER 26, 2022

One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. What started on TikTok became a mainstream media frenzy. What are people watching?

Video 162

Video Film Facebook Social Media 162

Onclusive

MARCH 23, 2021

For example, while tracking your Share of Voice (SOV) and Power of Voice (POV) compared to competitors, let’s say that you’re leading by SOV, but a competitor is leading in POV; investigate why. After this bird’s eye view, start to break it down further, especially if there are notable changes over time.

Analysis 195

Analysis Report Measurement Data 195

Prowly

FEBRUARY 28, 2025

For example, instead of Coca-Cola people often type Cocacola, coca cola, and etc. Be sure to check mentions in print magazines, radio programs, and television. For example, even unlinked mention by Forbes may mean much more than a linked one by too niche of a blog.So 5 Exclude irrelevant sites.

SEO 104

SEO Print Social Media Tools 104

Shift Communications

OCTOBER 8, 2014

In another example, Beyoncé was lined up to receive the MTV Video Vanguard Award at the Video Music Awards this year. This included lesser-known songs that could have fallen flat to an audience expecting something they’ve heard on the radio. She sold 828,773 copies in three days. And that’s just digital.

Marketing 165

Marketing Radio Video Creativity 165

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years.

Hotels 198

Hotels Mobile Travel Technology 198

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards.

Digital PR 118

Digital PR Pitching Radio Google 118

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Polaris

DECEMBER 8, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Some will be good and some will be bad. She settled the suit out of court for an undisclosed amount.

Interviews 133

Interviews Media Training Media Training 133