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How Sports #PR has Changed for the Better (Mostly)

Deirdre Breakenridge

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her.

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PR Campaign Examples

PR for Anyone

You’ll see many examples of how people landed in the media. Again, this appealed to the news anchor as she was trying to get some predictions of her own figured out as well as her favorite sports team. This week, I want to give you some PR campaign examples. So I want to invite you to head over to my blog at.

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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Work -> (Employers, Industries, Job Titles, Office Type). Family and parenting. Food and drink. Life stages.

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5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Other avenues?

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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? The first step is to listen.

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

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