5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Prowly

FEBRUARY 3, 2025

For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be.

Examples 104

Examples Brand Branding How To 104

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Technological factors. Social factors.

Analysis 370

Analysis Tools Policies Reputation 370

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . “Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. For Martech startups, this means focusing outreach on technology and marketing publications while developing relationships with reporters who cover marketing software, automation, and analytics.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. I do carve out a little time to read books at night. Often these are history or fiction.

Google 157

Google Course Survey YouTube 157

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. By contrast, only 68% of buyers feel the same.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Insist on examples. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. The same goes for identifying the story.

How To 310

How To Transportation Software Employee 310

Onclusive

SEPTEMBER 16, 2019

Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack. This announcement speaks volumes about the talent of our team, the sophistication of our technology, and the quality of our data. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

JULY 1, 2021

Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

APRIL 15, 2025

>>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Marketing 150

Marketing B2B Survey Comparison 150

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. For example, Asian markets often prefer indirect communication and value relationship-building before business discussions.

Internal 78

Internal International Crisis Management Technology 78

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JUNE 3, 2021

So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. For example, if we secure coverage for a client and a piece runs, then we might close the loop by telling everyone we were in contact with. Circle back”.

Journalism 344

Journalism Internal International Pitching 344

Onclusive

AUGUST 24, 2020

Sitting on top of that industry-leading database is an unparalleled analytics engine that sifts and analyzes all that data and metadata in innovative new ways.One example of that is the Power of Voice metric that Patrick and his team invented.

Analytics 347

Analytics Engineering System Software 347

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

FEBRUARY 18, 2025

Need a media list of technology reporters? At a high level, for example, the difference between consumer and business tech is easy to see. I’d further posit that when PR people say they have the relationships to get top-tier coverage what they really mean is they know who might cover a story idea. Only it doesnt roll in.

Media 129

Media Pitching Media Relations Strategy 129

Agility PR Solutions

FEBRUARY 23, 2025

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.

Content Marketing 101

Content Marketing Brand Branding Marketing 101

PR for Anyone

APRIL 7, 2020

Despite the social distance, we can remain connected through the use of technology. This is the opportunity to use technology as an effective platform for video and marketing. Many corporations had to switch to virtual training and communications. “Be Be that person that's always pushing out a valuable message to help people.

Marketing 279

Marketing Video Training Technology 279

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. The other vendor is on the monitoring side.

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

5W PR

APRIL 19, 2025

AI technology now drives personalized experiences that attendees expect, provides real-time analytics that inform strategic decisions, and automates engagement through intelligent systems. The technology extends beyond recommendations. The technology proves particularly valuable for hybrid events.

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