ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Social Media Crisis Reputation 385

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

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Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 221

Media Measurement Analysis Television 221

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

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Pitching Television Interviews Video 130

Cision

MAY 2, 2017

Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. You want to hook the journalist in with your subject line so they will want to read more and open your email. What can they say that will make you want to buy the magazine to read the article?

Social Media 167

Social Media Media Local Pitching 167

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Branding 252

Branding Brand YouTube Social Media 252

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Identifying, for example, that ad value or website metrics are of the utmost importance, you can then determine what to measure as success points for your earned media campaigns.

Measurement 166

Measurement Strategy Media Analytics 166

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

Television 52

Television Wireless Advertising Advertising 52

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Take Manchester United as an example.

Sports 150

Sports Television Social Media Newspapers 150

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. Forget a save-the-date email, for example; send the full invitations as soon as possible, even if some featured participants aren’t yet confirmed.

How To 211

How To Television Groups Leadership 211

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

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Ethics Construction Television Radio 174

PR for Anyone

APRIL 6, 2022

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript. Hey everyone! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. I'll give you a great example. Want to be on tv? The authority it gives you is tremendous!

Television 130

Television Radio Pitching Print 130

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? The first step is to listen.

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

For example, if the brand is focused on improving cyber security, you may want to look for an established day or month that aligns with that theme, like Cyber Security Awareness Month in October. One example included an event for event software company Bizzabo. Our team has successfully put this strategy into practice.

B2B 156

B2B How To Conference B2C 156

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. (If You can’t forward a clip of a recent television interview. But what about Randy’s other arguments?

Blogging 183

Blogging Comparison eBook Case Study 183

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Shift Communications

SEPTEMBER 26, 2016

We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Feelings : this is another part of Spradley’s framework which is difficult to identify.

Study 60

Study Examples Local Television 60

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends Video 130

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. ” Broadcast typically follows print and digital coverage, so if you score a big story that appears online, there may be an opportunity for a television interview based on the same news.

Media 199

Media Interviews YouTube Hotels 199

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

OCTOBER 21, 2021

They dominate key creative roles in the sector, shaping what goes on culture, media, and television. Examples of socio-economic disadvantage are embedded in every life stage. Those from privileged backgrounds are twice as likely to land a job in a creative occupation. Class intersects with gender, race, disability, skills and place.

Creativity 149

Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. We have had great success parsing data for candidate email campaigns, for example, the results of which garnered media interest from political sites as well as general interest. Making Olympic opportunities.

Sports 120

Sports Television Pitching Conference 120

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. A good media relations team is an excellent example of this kind of relationship-building.

Analytics 160

Analytics Television Banking Data 160

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

OCTOBER 9, 2015

For example, Cision found that retirees discuss in-room dining and on-demand television programming more than other travelers. Retirees’ interest in these travel destinations is often prompted by the desire to see places they have never seen or to visit family. To enjoy new accommodations.

Travel 120

Travel Hotels Television Consumer 120

The Stalwart Blog

AUGUST 28, 2017

Questions about how these completely avoidable collisions occurred received “A” Block status on national television newscasts. The 17 Sailors who perished from them left behind families and friends whose painful grieving were chronicled by countless news organizations. McCain’s Aegis systems caused the ships to crash into merchant vessels.

Public Affairs 60

Public Affairs Examples Crisis Privacy 60

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

OCTOBER 13, 2021

Examples could be a guide for first time home buyers, a checklist on how to stage a home before selling, a downsizing guide, or an estate sale checklist. . Check out my real estate offer to use as an example and feel free to download the guide – www.GetPressToday.com. Step 1 – What’s your offer? Step 2 – Create your offer.

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Real Estate eBook Privacy Video 130