Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. MONITOR ALL RELEVANT BRAND MENTIONS 24/7 Lack of proper brand reputation management - life-based examples Example #1: Balenciaga Source In 2022, Balenciaga faced criticism for an ad campaign featuring children with teddy bears in bondage gear.

Social Media 104

Social Media Reputation How To Media 104

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. For example, “ Powering Mozambique ,” the first documentary, told the story of how increased electricity and drinkable water in villages changed the day-to-day life for people living in the African nation. This story is all too common for marketers.

Viral 110

Viral Video Strategy YouTube 110

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. We’ve also added examples of specific PR metrics to this framework.

Measurement 396

Measurement Data Hotels Viral 396

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Communications Conversations

MAY 29, 2019

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. One example: One of my clients is a large dental organization. But, recently, I’ve noticed a shift.

Viral 98

Viral Community Reddit Facebook 98

Critical Mention

APRIL 12, 2019

Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.

Viral 73

Viral Marketing Real Estate Travel 73

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. For example, a pharma brand may mount quantitative research around an emerging health condition to assess attitudes around key symptoms. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

JULY 29, 2014

For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) has big potential these days to go viral in a heartbeat. .” Basically, the message is that the more visual your content, the better it will help you stand out through the incessant noise.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Social Media Crisis Reputation 385

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. For example, if your name is "Kate Smiths," you'll probably also get alerts for "Kate Smith" and keywords that have higher mention volumes.

Twitter 104

Twitter Software Tools Social Media 104

NewsWhip

DECEMBER 2, 2024

Jaguar swerves into oncoming traffic on X Take the recent example of Jaguar’s announcement of a redesign for its iconic logo. By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X.

Reddit 78

Reddit Viral Travel Analysis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. In fact, with TikTok, users rely heavily on hashtags to navigate the app. million likes. .

B2B 310

B2B Video Social Media Creativity 310

5W PR

APRIL 8, 2025

Their acquisition of Youth to the People is a prime example: the goal was to understand the brands essence before moving forward. On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

Agility PR Solutions

MARCH 16, 2022

There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […].

Crisis 164

Crisis Viral Examples Company 164

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. For example, PR firm 5W describes “data science” as a desired skill set for PR. This perhaps extends beyond more traditional aspects of the job.

Journalism 309

Journalism Study Social Media Resources 309

Prowly

DECEMBER 4, 2024

Here's what an example of a strategic dashboard looks like: Widgets on this dashboard: 3 top mentions lists sorted by keywords, a top media list for "activewear", a time graph of product reviews about activewear, a sentiment donut chart for "activewear" Which keywords should you filter widgets by?

Data 104

Data Media Product Launch Analysis 104

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. Journalists working in news and current affairs have more concern about fake news then do business journalists, for example.

Video 205

Video Journalism Social Media Study 205

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. The effectiveness of this depends on the specific website.

How To 238

How To Wikipedia Viral Course 238

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. What’s your niche? agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. Perhaps a customer complaint goes viral before your team even sees it? Here are a few tips on what to do: Monitor online media for impersonations using tools like Prowly to catch fake accounts and any misleading content before it goes viral.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. The viral videos! There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Resources Internal International 354

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. Take a look – and share these four steps with your team!

How To 150

How To Crisis Crisis Management Viral 150

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Oprah is an influencer, but not really about B2B software, for example.

Viral 120

Viral Nonprofit Software Social Media 120

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to. In fact, I recommend this.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Brand 213

Brand Branding Storytelling Airlines 213

Melissa Agnes

JULY 31, 2014

For example, you should consider the following: Who caused the harm? A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report. The location of defamatory content is important for many reasons.

Engineering 196

Engineering Reputation Viral Policies 196

Buzzstream

JANUARY 16, 2025

Read on to find out detailed examples of how they achieved it – and how. Email Tracking and Interaction History to Capitalise on Warm Leads Heres an example of a journalist from Country Living requesting further commentary off the back of our initial outreach for an interior client. And, the results?

Digital PR 62

Digital PR Creativity Pitching Automotive 62