Onclusive

APRIL 8, 2020

Completing this straightforward, yet essential, exercise during your planning process is the first step toward building confidence in the value of PR at the executive team level. Success always starts with clearly defining what it means and how it should be measured.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. Choose a celebrity spokesperson Even if you don’t have the budget for a celebrity spokesperson, thinking about which star you’d pick can be a useful brand voice exercise. Take Ikea, for instance.

Exercises 52

Exercises Branding Brand Airlines 52

The Proactive Report

DECEMBER 9, 2014

Analyze the data gathered from this monitoring exercise. Meritus Media Inc., a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Map the brand’s social graph.

Social Media 279

Social Media Strategy Pinterest Media 279

Ronn Torossian

NOVEMBER 4, 2019

It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. As with any other project, success in a digital marketing campaign can take some time to gain traction and show results.

Exercises 199

Exercises Marketing Consumer Agency 199

PR for Anyone

MAY 1, 2024

She highlights the psychological barriers to fitness and the necessity of reshaping one’s mindset about exercise. The discussion also covers practical tips for incorporating exercise into daily routines, maintaining motivation through accountability, and adapting fitness habits while traveling. The first step starts in our minds.

Exercises 130

Exercises Training Travel Mobile 130

Deirdre Breakenridge

JULY 23, 2014

The exercise helps you learn about the people and the company culture. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them.

Interviews 402

Interviews Meeting Exercises Social Media 402

Ronn Torossian

DECEMBER 16, 2019

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

Exercises 195

Exercises Company Crisis Agency 195

PRSay

JUNE 7, 2021

At a time when anything can go wrong at any place and any moment, a red-team exercise is an invaluable tool that can help an organization refine its crisis response strategy, in the following ways: Expose gaps in the armor. Such exercises invite a diverse array of ideas, opinions and feedback. Spark new ideas.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Melissa Agnes

AUGUST 7, 2014

The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. Assign applied projects and exercises: Have students always combine research and practice in their assignments.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Prioritizing a balanced diet and regular exercise can help manage cholesterol level. Dr. Dhillon recommends doing cardio and weight-bearing exercises at least two to three times a week for 20 minutes each session.

Exercises 130

Exercises Strategy YouTube System 130

Cision

APRIL 27, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. Coming from a bachelor of arts background, it’s one thing to say, “yeah, I should be more data-driven.” It’s another thing to actually to do it. And it’s here where I feel the industry has been short on specifics.

Storytelling 146

Storytelling Data B2C B2B 146

PR for Anyone

AUGUST 17, 2021

I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. Maybe you own a gym. You own a yoga studio.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

APRIL 24, 2024

In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. During college, she taught exercise classes to make ends meet, and it was there that she had an aha moment. So, what are these basics? As for sleep, adults should aim for a solid seven to eight hours.

Exercises 130

Exercises Leadership Education Transportation 130

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. That was a challenge for me as a professor. What should you expect to see in this book?

Social Media 150

Social Media Exercises Media Resources 150

Melissa Agnes

SEPTEMBER 25, 2014

It’s critical to act on these learnings, make changes to processes, conduct training where knowledge gaps have been revealed and exercise the revised plan. Fail to do this and further crises may lie just around the next corner. Listen: TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus.

Crisis Management 239

Crisis Management Crisis Airlines Energy 239

PRSay

AUGUST 6, 2021

Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. When I had to skip a gathering because of other obligations, I missed the camaraderie of our group. Running is my release. Schedule it if need be. Get plenty of sleep.

Exercises 179

Exercises Energy Groups Consumer 179

Ronn Torossian

OCTOBER 17, 2019

We now have exercises that can be done to practice concentration and mindfulness. Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away.

Exercises 150

Exercises Energy Creativity 150

ImPRessions - Crenshaw Communications

MARCH 15, 2023

This exercise makes the solution feel less abstract, and it helps the reader feel empowered to get moving on it right away without disrupting their entire day. Imagine the reader walking down the office hall and knocking on someone’s door. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve. And, so my roadmap begins and yours can too.

Exercises 204

Exercises Video Interviews Communications 204

Cision

OCTOBER 4, 2017

A helpful exercise is to put yourself in the shoes of a journalist. More often than not, reporters are losing the luxury of leaning on photo editors, copy editors and publishers to help complete their story. Journalists are up against the clock to publish high quality, share-worthy content.

How To 282

How To Storytelling B2C Measurement 282

PRSay

AUGUST 10, 2020

I’ve written in the past about walk and talk meetings, taking Zoom calls while exercising, or riding your stationary bike while watching (or giving) a webinar. Today, I am talking about a different form of exercise: This is about your mental well-being. Being present for our health.

Exercises 179

Exercises Television Meeting Energy 179

Ishmael's Corner

DECEMBER 1, 2020

Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House.

Storytelling 142

Storytelling Exercises Communications Publicity 142

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. While journalism and PR are linked, and the writing for each may seem similar, there are plenty of nuances that could make a transition more time-consuming than expected. . Compare then and now.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Exercise control during the interview. .” A client offering a high-quality wine selection for people who are new to wines, or who want to get out of a buying rut, is positioned as “the Rosetta Stone of wine” — a shorter, easily understandable term that helps set up the story in a quick interview.

Media Training 282

Media Training Training Media Interviews 282

Melissa Agnes

SEPTEMBER 9, 2014

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. The right crisis simulation will: Simulate any type of crisis imaginable and test any part of your team / departments that you want to test.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Melissa Agnes

APRIL 17, 2017

At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise. I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation).

Crisis 165

Crisis Crisis Management How To Exercises 165

Melissa Agnes

FEBRUARY 24, 2014

Can you do the same thing after a training exercise? Top athletes are brutally honest about their own performance. They then take the ruthless feedback and develop a plan to do something about what’s not working. 6) Mental toughness. When things go wrong, highly developed coping strategies are essential.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 1: Identify Keywords You Can Own. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Onclusive

APRIL 8, 2020

Completing this straightforward, yet essential, exercise during your planning process is the first step toward building confidence in the value of PR at the executive team level. Success always starts with clearly defining what it means and how it should be measured.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Essentially, you create a fictional representation of different customers. You might have Sally Saver, who only buys from you when you have your annual mega sale.

Corporate 270

Corporate Branding Brand Guidelines 270

Business Wire

AUGUST 16, 2017

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance. At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories.

How To 160

How To Media Exercises Pitching 160

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Deirdre Breakenridge

APRIL 5, 2019

I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach. The FEEL First Model. All ideas and suggestions are welcomed!

Infographics 266

Infographics Communications Leadership Social Media 266

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis.

Crisis 146

Crisis Insurance Insurance Exercises 146

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. It is the definitive textbook on public relations that has led the way over four editions in the field of public relations and strategic communication textbooks. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201