5W PR

MARCH 5, 2025

The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses. Creating Your Response Framework Successful crisis management requires both preparation and flexibility.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

JUNE 7, 2021

At a time when anything can go wrong at any place and any moment, a red-team exercise is an invaluable tool that can help an organization refine its crisis response strategy, in the following ways: Expose gaps in the armor. Such exercises invite a diverse array of ideas, opinions and feedback. Spark new ideas.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling. Compare then and now.

Writing 294

Writing Journalism Pitching Report 294

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. Essentially, you create a fictional representation of different customers.  5.    Plan for a Launch That Makes a Splash .

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Pitching 205

Pitching Agency Internal International 205

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The new book has been written by an international communication of 35 authors over the past three years. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Another option is to build the PR function in-house, or plan to supplement the internal team with contractors for specialist functions like content or special events.

Exercises 136

Exercises Comparison B2C Internal 136

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. This makes viewing and sharing your data insights with internal stakeholders easier. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

APRIL 8, 2020

Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We Leading teams from afar. Being the best version of yourself.

How To 192

How To Crisis Employee Resources 192

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? Training managers and internal teams to use social media is half of the crisis prevention equation. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Just be ready to deal with that.

Social Media 239

Social Media Crisis Training Media 239

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. The awareness that knowing the makeup of your staff gives you when devising internal communication strategies is critical. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. If a (potential) crisis were to present itself, what would be the natural internal escalation process that would take place? The working groups or specific adhoc teams.

Crisis Management 176

Crisis Management Government Crisis How To 176

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

Pitching 52

Pitching Interviews Employee System 52

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. It’s a worthy exercise to “test” some participants before deciding on a final team, based on the personality mix. Personality and chemistry still go a long way towards creating successful business partnerships.

Agency 186

Agency Pitching Construction Exercises 186

PRSay

OCTOBER 13, 2020

At NOAA, you took part in an 18-month internal leadership program. One exercise put us in small groups and then, without words, our group goal was to encourage a horse, which we were not allowed to touch, to move around a ring and take a series of actions. I fully believe that you get out of life what you put into it.

Meeting 148

Meeting Leadership Exercises Groups 148

NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? So, you’re gonna have to go through an exercise to assign a weight and figure out ‘What is the audience that we’re gonna prioritize?’” “Take DEI.

Data 78

Data Storytelling Policies Employee 78

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 132

Exercises Education Case Study Nonprofit 132

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. Then there’s the specific technical skills of media relations and internal communications.

Internal 67

Internal International Conference Public Affairs 67

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Sword and the Script

FEBRUARY 7, 2023

It’s as much an exercise in problem-solving as it is an exhibition of physical ability. For example, they get so focused on bringing a new product to market – and so engaged in internal meeting, after internal meeting – that they lose track of where they are and what the competition is doing. They too can wind up in a bad spot.

Exercises 99

Exercises Internal International Meeting 99

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study Internal International 120

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. What makes you do what you do? The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Pitching 130

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Regulation would help as the European Union and national governments exercise control over big tech. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Melissa Agnes

APRIL 11, 2016

More often than not it’s clear and commonly known internally, so poke around and ask your employees and colleagues for their feedback and sentiment – if you don’t already know the answer yourself. Conduct team building exercises that are cross-departmental. How to change a silo’d corporate culture.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

Ishmael's Corner

AUGUST 26, 2014

A second technique involves including internal links in the guest posts. Such internal links send a proxy of relevance to a search algorithm. Over the course of this exercise, I stumbled across Google using the exact same blog post twice. Again the NYC guest post provides an example of this technique.

Blogging 121

Blogging Analysis SEO Enterprise 121

Marketwired

MARCH 8, 2016

Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools. Here, Gini and Corina discuss: What defines a successful brainstorm session .

Internal 100

Internal International Exercises Tools 100

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157