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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. Internal communication is particularly critical – employees must understand the situation and their role in the response.

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, your clients – whether internal or external – are your editors. Your clients are your editors. Compare then and now.

Writing 294
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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198
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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Another option is to build the PR function in-house, or plan to supplement the internal team with contractors for specialist functions like content or special events.

Exercises 136
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Meet Board of Directors Nominee Jennifer Day, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. At NOAA, you took part in an 18-month internal leadership program. Name : Jennifer Day, APR. Location : Ann Arbor, Mich. Current title : Great Lakes Regional Coordinator for the National Oceanic and Atmospheric Administration (NOAA).

Meeting 148