PRSay

APRIL 8, 2020

Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We Being the best version of yourself. Executives must take care of themselves to lead and be supportive of others, Stansell says.

How To 193

How To Crisis Employee Resources 193

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety. Apps like Bumble Friend facilitate platonic friendships.

Exercises 130

Exercises Social Media Television Comparison 130

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted. was deafening.

International 62

International Internal Communications Exercises 62

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 103

Training Conference Meeting Technology 103

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Twitter, Facebook, an investor or internal website, etc.)? Let me explain.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

OCTOBER 28, 2020

“We seem to think that we are the first people this happened to — that couldn’t be farther from the truth,” said Jankowicz, who studies the intersection of democracy and technology in Central and Eastern Europe as the Wilson Center’s Disinformation Fellow. That’s where you come in.

Government 133

Government Conference Exercises Education 133

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 98

Communications Comparison Exercises Interviews 98

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. I would propose an alternative: Exercise bravery in silence. APR, is the internal communications manager at The Cosmopolitan of Las Vegas and an independent PR consultant. Independent practitioner, corporate spokesperson, agency account executive. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Resources 120

Resources Measurement Technology Examples 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. They pick up on brand messaging faster if they can see internal discussions. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 90

Strategy Analysis Small Business Measurement 90

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling International 69

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Zoom allows you to insert your own image.

Media 83

Media Crisis YouTube Television 83

Practical Law Construction

JULY 16, 2020

That does them a disservice: they involve innovative technologies and the development of sustainable infrastructure solutions. The interface of those technologies with the allocation of risk for design and construction can present interesting and knotty contractual issues.

Exercises 52

Exercises Construction Analysis Technology 52

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71

Crisis Internal International Crisis Communications 71

Sword and the Script

SEPTEMBER 2, 2014

I conducted a number of naming exercises, and based on one of them we finally decided to combine key elements of the service we were providing: intelligent and access. Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation. Axcient was born.

Content Marketing 114

Content Marketing Mobile Google Web 114

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Every year I read and write about dozens of reports on B2B marketing and PR. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards.

Meeting 69

Meeting Media B2B Transportation 69

Stuart Bruce

MAY 20, 2016

We believe that this exercise should be conducted annually and include explanatory notes as to the nature of each intangible asset, the key assumptions made in arriving at the values disclosed and a commentary about the health and management of each material intangible assets. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 115

Survey Report Media B2B 115

Practical Law Construction

FEBRUARY 9, 2021

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. It has streamlined and provided clarity to enforcement procedures surrounding arbitral awards, and has brought it into line with international standards.

Construction 52

Construction Policies Exercises Internal 52

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I am also thrilled to be meeting new people while learning about technology PR with mentors. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. An opportunity presented itself.

Storytelling 50

Storytelling Exercises International Internal 50

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. The cultural impact of these failures can be dramatic, eroding internal and external confidence in the brand.

Agency 60

Agency How To Data-Driven PR Data 60

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Writing and developing content on a consistent basis is like exercising. However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Bianchi Biz Blog

MARCH 18, 2021

It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. This might seem like a dreadful exercise; aren’t you just making yourself vulnerable by formulating goals and targets – especially if you fail to reach them? But which one should you use?

Report 79

Report Company Data System 79

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. When we exercise our courage, we know it. Vice President, Marketing Technology. Like a road trip, it’s better to stop and find out how lost we are than to keep driving with a bad map. What does it take to ask bold questions?

Data 60

Data Exercises Analytics Social Media 60

PR 20/20

DECEMBER 6, 2016

Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing. This isn’t to say the technology won’t exist to do that.

Content Marketing 40

Content Marketing Marketing System Technology 40