Sword and the Script

DECEMBER 8, 2020

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. Start by understanding the perceptions that already exist within your audience of employees.

Internal 114

Internal International Employee Leadership 114

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation. This makes viewing and sharing your data insights with internal stakeholders easier.

Analysis 195

Analysis Media Trends Data 195

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 94

Reputation Measurement Branding Brand 94

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But does everyone who holds the reins know how to use it well and exercise good judgment? Training managers and internal teams to use social media is half of the crisis prevention equation.

Social Media 239

Social Media Crisis Training Media 239

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Make certain that the organization is a thought leader or at least “reputation safe.”

Pinterest 120

Pinterest Case Study Internal International 120

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Twitter, Facebook, an investor or internal website, etc.)? The first step is to identify exactly who your key stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. We ran a base newspaper.

Internal 68

Internal International Conference Public Affairs 68

Sword and the Script

FEBRUARY 7, 2023

It’s as much an exercise in problem-solving as it is an exhibition of physical ability. For example, they get so focused on bringing a new product to market – and so engaged in internal meeting, after internal meeting – that they lose track of where they are and what the competition is doing. They too can wind up in a bad spot.

Exercises 99

Exercises International Internal Meeting 99

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. Airbnb's case (including the letter's text and the assistance program's details) has become an example of the company's responsibility and reputation management in difficult times. Bestselling book author, cancel culture researcher.

Reputation 52

Reputation Company How To Employee 52

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. It’s a polemic takedown of public relations practice.

Ethics 105

Ethics Government Corporate Exercises 105

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Developing a reputation based on transparency, authenticity, trust and credibility. This means: Who are your stakeholders? Make a list. Where are they online?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MARCH 14, 2017

They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Companies decide they need a PR firm for a variety of reasons.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences. Some won’t like how they look or sound on camera.

Training 103

Training Conference Meeting Technology 103

PRSay

AUGUST 8, 2022

Squeezed by competing pressures, “CEOs and other senior leaders need to consider and carefully calculate how to talk about issues that were once seen as unrelated to business performance,” says Christine DiBartolo, FTI’s senior managing director for corporate reputation. Lots of clients do crisis-preparedness planning.

Employee 178

Employee Survey Policies Corporate 178

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. in Dallas.

Employee 88

Employee Real Estate Video Internal 88

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. ” Remembering Your Reputation. 5 Strategies to Prevent Security Breaches.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71

Crisis Internal International Crisis Communications 71

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 143

Leadership Content Marketing Healthcare Google 143

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 69

B2B Trade Shows Survey Study 69

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. It’s pretty simple: if you sell fitness products (continuing that scenario), you should ask the buyers to send in their photos of themselves exercising while using your products. Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit.

Company 88

Company Branding Brand How To 88

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Mark My Words

JULY 4, 2018

Fully aware of his toxic reputation in the West, he put himself at the forefront of the championship’s promotion in a way perhaps only his bosom buddy Donald could rival. But that is not the point of Putin’s world cup PR exercise. And nor did Putin hold back. The global facing Russian media has also been on best behaviour.

Exercises 60

Exercises Sports Internal International 60

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content.

Survey 115

Survey Report Media B2B 115

5W PR

FEBRUARY 1, 2020

This is a resource-intensive process because, even then the company is able to lean somewhat on an established brand or reputation, they still have all the work ahead of them when it comes to giving consumers a reason to pay attention to the new brand, then, to make a buying decision, and tell their friends about it.

Branding 109

Branding Brand Publicity Consumer 109

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Negative emotions, crises, personal events do not stop, depleting all internal resources? Do any physical exercise that pleases you.

Energy 52

Energy System Exercises Examples 52

PR in High Definition

APRIL 9, 2019

Internal Communications: Cockroaches tend to have small, close-knit teams, where Unicorns grow fast and departments can be quite decoupled from each other. Good collaboration, team spirit and communication can have a big impact on your external reputation – especially through tools like Glassdoor and Google reviews.

Communications 48

Communications Exercises Fashion Newspapers 48

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Now, my CV is 27 pages long with almost 30 publications and numerous international conferences. For me, this was exercise. How did this happen?

Conference 46

Conference Exercises Social Media Energy 46

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. That’s a great check the box exercise.

Ethics 73

Ethics Training Financial Survey 73

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally? Rewrite pitches for clarity and relevance.

Digital PR 62

Digital PR Google Comparison SEO 62