Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

Pitching 52

Pitching Interviews Employee System 52

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assuming you excel in the job, will the employer agree to put it in writing ahead of time?

Pinterest 120

Pinterest Case Study International Internal 120

PRSay

OCTOBER 25, 2021

At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. As a part of her course, McFarland engages students through the Privilege Bead Exercise. Sheena McFarland. Each bead represents a point of privilege.

Exercises 132

Exercises Education Nonprofit Case Study 132

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. What makes you do what you do? The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Pitching 130

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I spent about a month assembling my presentation binder, writing talking points and rehearsing. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone.

Exercises 113

Exercises Corporate Ethics Study 113

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. Things like media relations, events, website updates, newsletter content and so on.

Corporate 107

Corporate Communications Policies Guidelines 107

Waxing UnLyrical

APRIL 7, 2011

We were all writing letters to an imaginary CEO, so some of us were able to be perhaps a bit more blunt and direct than we might have to be in real life. But isn’t that a great exercise in and of itself? Now, I think what’s great about an exercise like this. And I thought it was a great read.

eBook 91

eBook Employee Exercises Community 91

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company.

Strategy 131

Strategy Brand Branding How To 131

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brand 101

Brand Branding Policies System 101

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. If, for instance, you’re asking them to write a new version of a piece of content that always works for you, show them the original!

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. The result of this preparation was a smooth overall process, with both the school’s internal audience and the media knowing what to expect.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Define your goals and KPIs. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 87

Employee Real Estate Video International 87

Beyond PR

MAY 10, 2016

From “What am I writing about again?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases. Each brand has multiple external audiences—such as investors, news media, influencers, customers and prospects—to consider when writing a press release.

Writing 40

Writing Local Exercises Internal 40

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it! How do you get it and finally get there?

Strategy 90

Strategy Analysis Small Business Measurement 90

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. It comes down to knowing what media need and respond to, and following your instincts for a good story. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing. That’s a good thing.

Policies 60

Policies Exercises Resources Employee 60

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Barokas

SEPTEMBER 22, 2017

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. Between email and instant messaging, it’s easy to get distracted and write a quick reply, but this usually affects the tasks that actually need to get done. Ideas are shared, tasks completed, reports delivered.

Skype 60

Skype Exercises Energy Local 60

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Edit your writing. How about this for a “do as I say not as I do” piece of advice: write less.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. The Aesthetics of Text: Writing Readable Blog Posts. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 115

Survey Report Media B2B 115

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I’d even love to write a book one day. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. An opportunity presented itself. PR spoke to me for numerous reasons. The first being, I love storytelling.

Storytelling 50

Storytelling Exercises International Internal 50

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. With that said, I understand why journalists feel compelled to write these “poor me” stories. Identifying a scapegoat can prove to be a cathartic exercise. But that’s a story for another time.

Journalism 60

Journalism Exercises Storytelling Fashion 60

Landis PR

AUGUST 23, 2021

I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. When I was little, I always wanted to write for People magazine. Reading, exercising, gardening or spending time with my family. I’m proud that they let me tell their story.

Meeting 69

Meeting Media B2B Transportation 69

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. An even more concerning consideration is the labelling of a legitimate video as a deepfake. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. Finally, we were ready to write!

Web 60

Web International Internal Storytelling 60

Sword and the Script

JULY 14, 2015

Writing and developing content on a consistent basis is like exercising. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally. However, earning a mention has gone a long way toward re-invigorating internal support. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60