PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. And, so my roadmap begins and yours can too.

Exercises 204

Exercises Video Interviews Communications 204

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Determine the best resource mix to achieve success. Talk through these goals first.

Exercises 136

Exercises Comparison B2C International 136

Deirdre Breakenridge

SEPTEMBER 9, 2019

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218

Ethics Exercises Energy Corporate 218

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 24, 2018

(Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows.

Leadership 62

Leadership Exercises Trends YouTube 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card. This raises the point that incentivizing customers is largely an exercise in relationship management.

Case Study 146

Case Study Study Company B2B 146

Stern + Associates

MARCH 16, 2023

Courageous Leadership: Taking Risks, Improving Cooperation and Practicing Gratitude Accessible, real and propelled by genuine passion, Marsh’s inspiring message that heroes aren’t fearless makes bravery achievable for anyone. The solution is to turn your focus away from yourself, to increase your humility.

Leadership 114

Leadership Case Study Study Exercises 114

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. – and help create even more awareness of the effort.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

JANUARY 29, 2014

But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments. Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.”

Exercises 91

Exercises Interviews Energy Communications 91

Reputation Us

JUNE 23, 2019

Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. Mock crisis drills with staff and leadership to observe reactions in a simulated crisis. Training also includes addressing realistic crisis scenarios to ensure operations are appropriately prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Creativity Industry 245

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 108

Marketing B2B Interviews Content Marketing 108

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. She wouldn’t.As Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120

PRSay

JUNE 11, 2021

In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. As a team, we worked together to create information for the public in ways that would catch their attention without distracting them with numbers.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. and execute them?

Survey 115

Survey Report Media B2B 115

Waxing UnLyrical

MARCH 12, 2012

But with the expert videographic talent at their disposal, I have a hard time believing IC couldn’t have given a sense of history by date-stamping the different interviews and so on. JD Lasica , my Socialbrite colleague, first heard about it from his 12-year old son (and by the way, interviewed one of the IC founders a few years ago ).

Nonprofit 104

Nonprofit Film Video Social Media 104

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Wadds Inc.

SEPTEMBER 13, 2023

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. The final interview requires substantial experience in one or more director roles for a period of three full years over the course of the previous decade. Exhausting – yes.

How To 52

How To Government Interviews Leadership 52

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles.

Employee 87

Employee Real Estate Video International 87

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. The output is clarity of mission, vision, similarities and differences. > The word photo offers a big boost. >

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

JANUARY 3, 2017

If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . The point is to create trust and demonstrate expertise.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. This is a good exercise to do annually as your business goals evolve. This means, for example, to replace a manager making $ 40,000 a year you can anticipate about $20,000 to $30,000 in recruiting and training expenses.

Marketing 60

Marketing How To Training Analysis 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. That’s a great check the box exercise.

Ethics 73

Ethics Training Financial Survey 73

Beyond PR

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. KD: Understand that you can’t do it all.

Sports 81

Sports Agency Creativity Industry 81

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63

Crisis Crisis Management Leadership Training 63

prTini

DECEMBER 9, 2016

Identify Gender Bias as a Leadership Priority. When leadership sets the tone of gender inclusivity from the beginning, it becomes a no brainer all the way down. The toolkit even offers icebreakers, exercises, and step by step talking points, meaning you don’t need any outside expertise to start this conversation.

Policies 28

Policies Leadership Interviews Conference 28