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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

Writing 294
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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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Try This Writing Exercise to Kickstart Your Work Day

PRSay

This all spills onto the page while I journal for a little while. I sit down with a notebook and a pen and I write down what’s in my head. The stuff I feel frantic about. The little one-off things I keep forgetting to do. The big, important things I WANT to do.

Exercises 156
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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Journaling will keep your idea muscles toned so you’re more prepared to be creative. They might be work ideas, career ideas, insights, observations, questions to address later in the day, dreams, people you’d like to meet with or books you’d like to read.

Exercises 101
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How to Use Multimedia For Better PR Campaigns

Cision

Multimedia is a crucial component to impactful modern-day journalism. A helpful exercise is to put yourself in the shoes of a journalist. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282
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Finding the Inspiration to Pitch

PRSay

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The results?

Pitching 167
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PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

Sword and the Script

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.” And of course, media layoffs and consolidations.

Pitching 195