Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 175

Publicity Survey Pitching Creativity 175

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. Describe the craziest or most fun story you have written.

Meeting 73

Meeting Report Media Newspapers 73

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. CNN is looking for a way to differentiate its news story on President Obama exercising his veto power. Reverse-engineering the story, all cues point to Cross pitching the anecdote as an exclusive. What’s going on here?

Storytelling 60

Storytelling Transportation Journalism Exercises 60

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I forgot to mention this, but I actually started out in broadcast journalism.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you write a newsworthy press release and pitch it to the right people at the right time, your chances of coverage go up. Comment: Amen.

Survey 115

Survey Report Media B2B 115

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. There is no pressure to meet with me. Second, there is no hidden agenda.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. As a daily exercise, put yourself in someone else’s shoes and imagine their thoughts, feelings, and experiences. Organization Development Journal. Organization Development Journal. Managing a crisis communication situation with empathy. Practice empathy daily. & Watt, John.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

FEBRUARY 20, 2018

Here’s a simple exercise to show the power of a brand. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! It’s common to bash brands and lots of bloggers have suggested that branding efforts are ineffective, but they are taking a provocative position to maximize their clicks.

Technology 64

Technology Marketing Retail Interviews 64

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. And years later I’m like, it was fascinating.

Ethics 106

Ethics Data Training Agency 106

MaccaPR

APRIL 12, 2016

I’ve been lucky to learn from some of the best and the brightest in public relations and journalism. Find outlets for having fun, exercising, volunteering and eating right. Here’s three bits of practical advice on what I’ve learned along the way: VIP Treatment Isn’t Just for VIPs. Even small market reporters deserve VIP treatment.

Travel 48

Travel Exercises Corporate Internal 48

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Here are some of the elements we look for: 1. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. How long have you been in journalism and how did you get started?

Journalism 78

Journalism Meeting Newspapers Automotive 78

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. Daily intensive exercise. Except for when I exercise, I stopped watching TV. Plus built-in exercise. Prayer and meditation.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). And guess what? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). And guess what? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. There are plenty of personalization techniques.

Digital PR 62

Digital PR SEO Pitching Strategy 62