Sword and the Script

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. B2B buyers require more interactions from sales and marketing. Maybe this will be the wake-up call B2B marketing needs to start being different.

B2B 108

B2B Study Survey Comparison 108

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. But harmony is possible, says renowned Wharton Professor Stew Friedman. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Businesses in these markets have cut costs and sought government help in order to survive the crisis. There’s been a huge wave of innovation in health and technology.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. The exercise was highly subjective and so is the analysis and interpretation of the data.

Tools 100

Tools Analysis Technology Internal 100

Stern + Associates

NOVEMBER 28, 2023

And of course, marketers can spread uplifting messages. Dunn’s investigations at UBC’s Social Cognition and Emotion Lab, affectionately called “The Happy Lab,” focus on how to optimize scarce resources – such as time, money and technology – to enhance happiness in life and at work.

Employee 133

Employee Financial Resources Construction 133

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. and execute them?

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Pitching 205

Pitching Agency Internal International 205

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 71

Exercises Employee Energy Communications 71

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts.

Communications 95

Communications Viral Case Study Exercises 95

Shift Communications

FEBRUARY 19, 2016

Once you determine that you need a 10x Marketer, its time to figure out where to find one. That said, the desired skills of 10x Marketer are still relatively new to the digital marketing industry. million digital marketers on LinkedIn, only 0.0042% currently have the desired skills of a 10x Marketer. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Let me explain. How to identify the proper communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The solution?

Strategy 40

Strategy Marketing Internal International 40

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Another approach is to systematically probe and brainstorm around the primary opportunity or obstacle and potential routes to a solution.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

PR in High Definition

JANUARY 23, 2020

Then you have the obvious departments like marketing and sales where reputation is a key element of their success. Marketing and sales. To state the obvious, being known and recognised helps your marketing and sales team boost leads and convert new customers. Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR in High Definition

APRIL 9, 2019

They’re not large splashy names, but brands known for solid quality and disruptive technology. Similarly, it’s crucial to revisit this exercise from time to time – companies have lives of their own and what makes them different can change depending on factors like leadership, office space and commercial proposition.

Communications 48

Communications Exercises Fashion Newspapers 48

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. We agreed to do a market research project with them. Either they’re selling the technology to other companies or are injecting it into what they do. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Karen Freberg

JUNE 14, 2018

Just look at the most recent job ads for social media positions and compare them to traditional PR or marketing jobs. Yes, sometimes leadership expects you to create miracles and pull rabbits out of your magic hat. Think about doing a digital detox from technology. For me, this is exercise. Take breaks.

Social Media 43

Social Media Media Community Sports 43

Prohibition

DECEMBER 13, 2021

In business, managing crises is an integral part of marketing – especially if you’re a brand new company. A financial crisis is an unexpected event initiated by financial markets. Crises cause a major disruption in the economic functioning of a country or in the financial markets of the world. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 85

Marketing B2B Interviews Content Marketing 85

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 C: No-one’s going to market this book like I will. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Industry Creativity 245

Karen Freberg

OCTOBER 20, 2017

Just being on social media or using technology doesn’t mean you are in the home stretch. This was very cool to see and I could see this being applied for a variety of different classes such as Brand Management, PR Campaigns, and even Social Media Marketing (if you were creating content to be posted on social media w/ these 3D images).

Creativity 40

Creativity Social Media Education Conference 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Note: PRGN originally posted this blog on its website. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Quite simply the best marketing book I’ve ever read (and I’ve read a few). 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. You need to make sure this exercise stays valuable.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 80

Ethics Employee Communications System 80

Deirdre Breakenridge

JANUARY 3, 2018

I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. E = Exercise. Happy New Year friends! What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

Crisis 0

Crisis Journalism Hotels Case Study 0

Stephen Waddington

NOVEMBER 19, 2017

Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Community Data 164