5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Positioning your organization as the voice of credibility and leadership requires relentless effort and commitment. Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Onclusive

JUNE 23, 2022

And while traditionally, PR has been thought of in terms of the “top of the funnel”, or the Attract, Connect and Engage stages, with today’s technology like Onclusive we can measure the impact of communication all the way through Convert. Let’s take a look at a few different areas and opportunities for cross-functional synergies.

Strategy 195

Strategy Marketing Measurement eBook 195

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK.

Creativity 118

Creativity Agency Enterprise Exercises 118

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Let me explain. How to identify the proper communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Sword and the Script

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. Sales complexity continues to grow.

B2B 115

B2B Study Survey Comparison 115

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid models demonstrate trust.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 99

Survey Marketing Exercises Study 99

PRSay

OCTOBER 28, 2020

“We seem to think that we are the first people this happened to — that couldn’t be farther from the truth,” said Jankowicz, who studies the intersection of democracy and technology in Central and Eastern Europe as the Wilson Center’s Disinformation Fellow. That’s where you come in.

Government 133

Government Conference Exercises Education 133

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Creativity Industry 245

Melissa Agnes

MAY 14, 2015

If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. However, after experiencing this process, I highly recommend this exercise to every communication professional out there. Creating my title.

How To 185

How To Crisis Management Crisis Exercises 185

Stern + Associates

NOVEMBER 28, 2023

Dunn’s investigations at UBC’s Social Cognition and Emotion Lab, affectionately called “The Happy Lab,” focus on how to optimize scarce resources – such as time, money and technology – to enhance happiness in life and at work. Happiness ROI: Giving Money vs. Receiving It The common saying is that money can’t buy happiness.

Employee 133

Employee Financial Resources Construction 133

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts.

Communications 107

Communications Viral Case Study Exercises 107

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. The real answer: to further your leadership ability. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something. What is that you ask?

Ethics 97

Ethics Radio Education Exercises 97

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. I would propose an alternative: Exercise bravery in silence. Independent practitioner, corporate spokesperson, agency account executive. New professional, mid-level manager, senior practitioner. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 115

Survey Report Media B2B 115

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Another approach is to systematically probe and brainstorm around the primary opportunity or obstacle and potential routes to a solution. Now What?

Strategy 90

Strategy Analysis Small Business Measurement 90

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62

Energy Government Technology Financial 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. The point is to create trust and demonstrate expertise.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Shift Communications

FEBRUARY 19, 2016

This is a good exercise to do annually as your business goals evolve. Manager, Marketing Technology. Starting with a skill gap analysis determines what training you’ll need for your 10x Marketer. By aligning the necessary skills with the business goals your organization, you set yourself up for greater success. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

PR in High Definition

AUGUST 31, 2022

In this new working world of ours, with the significant shift towards remote/flexible working, serious questions have arisen as to how to communicate effectively within your team, in multiple locations, via the myriad technological platforms we now have at our disposal. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

PR in High Definition

APRIL 9, 2019

They’re not large splashy names, but brands known for solid quality and disruptive technology. Similarly, it’s crucial to revisit this exercise from time to time – companies have lives of their own and what makes them different can change depending on factors like leadership, office space and commercial proposition.

Communications 48

Communications Exercises Fashion Newspapers 48

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. Either they’re selling the technology to other companies or are injecting it into what they do. I really like telling stories. It’s a challenge and I love it.

Ethics 106

Ethics Data Training Agency 106

PR in High Definition

JANUARY 23, 2020

Leadership team. It’s especially important to do this exercise when your organisation is going through change – which is pretty much all the time, right? Make sure you ask them: What their goals are in attracting and retaining people? How they want to be seen as an employer?

Reputation 48

Reputation Handbook Exercises Groups 48

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. After all, affecting change is much about leadership and sharing a clear vision. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

Beyond PR

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 81

Sports Agency Creativity Industry 81