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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. Often these are history or fiction.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. The exercise will ensure your copy comes across as more newsworthy and less salesy. Think Like a Search Engine.

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ICON Recap: Nina Jankowicz on Winning the Disinformation War

PRSay

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. That’s where you come in.

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Behind the Headlines With Stuart Pfeifer

Cision

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Now they’re going to think about diet, exercise and all the things you’ve been talking about. And of course, you have HIPAA issues to worry about on everything you do.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently - Strategy

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Write a company mission statement based on your findings. Write your one-liner. Without additional information, probably not.

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