Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

APRIL 16, 2025

In Japan, workplace wellness programs often include group exercises and meditation sessions, reflecting cultural values of collective harmony. Measuring Cultural Impact Brands must establish metrics to evaluate their cultural sensitivity efforts.

Brand 78

Brand Branding Marketing Local 78

Melissa Agnes

AUGUST 7, 2014

The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. Assign applied projects and exercises: Have students always combine research and practice in their assignments.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

MARCH 5, 2025

The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

FEBRUARY 28, 2025

Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Conclusion Managing PR for international defense technology contracts requires a sophisticated understanding of cultural nuances, regulatory requirements, and effective communication strategies.

Internal 78

Internal International Crisis Management Technology 78

PR News

MARCH 22, 2017

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

Measurement 85

Measurement Exercises Tools Blogging 85

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness.

Crisis 78

Crisis System Analytics Analysis 78

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles.

Publicity 94

Publicity Leadership LinkedIn Report 94

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Stuart Bruce

MAY 20, 2016

We believe that this exercise should be conducted annually and include explanatory notes as to the nature of each intangible asset, the key assumptions made in arriving at the values disclosed and a commentary about the health and management of each material intangible assets. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Prioritizing a balanced diet and regular exercise can help manage cholesterol level. In these instances, core exercises can benefit pelvic health and improve quality of life. Interested in learning more?

Exercises 130

Exercises Strategy YouTube System 130

Melissa Agnes

FEBRUARY 24, 2014

Can you do the same thing after a training exercise? They dissect the practice so that they can put it back together again and only then can they measure improvement. Top athletes are brutally honest about their own performance. They then take the ruthless feedback and develop a plan to do something about what’s not working.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

PR for Anyone

APRIL 24, 2024

In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. During college, she taught exercise classes to make ends meet, and it was there that she had an aha moment. So, what are these basics? As for sleep, adults should aim for a solid seven to eight hours.

Exercises 130

Exercises Leadership Education Transportation 130

Shift Communications

DECEMBER 1, 2014

You know what your purpose is and you know what the outcome should look like, so now you have to pick what methods you’re going to use to reach those goals and how you’ll measure your progress to them. Here’s the challenge you’ll face as a communicator: most often, companies have none of this defined clearly.

Strategy 157

Strategy Airlines Exercises Corporate 157

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Conclude by Measuring Your Initial Success  . Essentially, you create a fictional representation of different customers. You might have Sally Saver, who only buys from you when you have your annual mega sale.

Corporate 270

Corporate Brand Branding Guidelines 270

Deirdre Breakenridge

APRIL 5, 2019

I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach. The FEEL First Model. All ideas and suggestions are welcomed!

Infographics 266

Infographics Communications Leadership Social Media 266

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. There’s a series of perennial issues in public relations. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Analyze the data gathered from this monitoring exercise. Set measurable goals that align with the overall business goals. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C International 136

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Sword and the Script

JUNE 25, 2024

I even hesitate to say this is a proper diagnosis, it’s more of an exercise in critical thinking. So many marketing discussions start with conflicting advice, that we’ve collectively left the business genuinely confused, mistrustful, or incapable of making a sound decision. I don’t know if there’s an easy or quick answer here.

B2B 174

B2B Marketing Exercises Sports 174

Stephen Waddington

SEPTEMBER 23, 2020

We’ll then require a mass exercise of inoculation. We need to learn to live with the virus, respect masks and distancing measures, and plan for third and fourth waves. The virus mutates. Infection rates are increasing again. People are being reinfected. The virus is a bastard.

Exercises 135

Exercises Sports Travel System 135

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Reputation Us

MARCH 17, 2025

A good risk assessment can be helpful in knowing the performance measurement of the organization along with the areas that need improvement. Such proactive measures will empower businesses to stay afloat amidst an unpredictable market. The advantages of good business reputation extend to managing crises.

Enterprise 78

Enterprise Reputation Financial Crisis 78

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Rate each one and when you have completed the exercise, tally the results. Do you have an ego that can be left at the door in the morning? At the same time, have those with whom you interviewed struck you as being open and accepting? Collaboration.

How To 187

How To Leadership Interviews Google 187

Shift Communications

OCTOBER 14, 2016

, executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

JANUARY 21, 2025

I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. The more I can develop a broad understanding of physics, the better my foundation for understanding AI and quantum computing. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157