5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. Managing Media Relations Traditional media remains a critical component of crisis management.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

NOVEMBER 7, 2024

Beyond nutrition plans and exercise regimens, GLP-1 medications are sought after for their effectiveness in managing weight loss, often as part of an integrated lifestyle plan. Media Relations : Strong media relationships are crucial to ensure messaging around GLP-1 options are transparent and accurate.

Communications 78

Communications Education Storytelling Consumer 78

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But many startups are at a unique and tricky stage.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 167

Pitching Travel Journalism Exercises 167

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage.

Pitching 195

Pitching Analysis Report Survey 195

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 137

How To Education Exercises Newspapers 137

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. social media, content, etc.). The media relations struggle is real. 24% said scope creep.

Publicity 175

Publicity Survey Pitching Creativity 175

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources. And don’t pretend you don’t have competitors.

Pitching 205

Pitching Agency International Internal 205

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Let’s take a look at a few different areas and opportunities for cross-functional synergies. Your strategy is the roadmap for achieving these goals and objectives.

Strategy 195

Strategy Marketing Measurement eBook 195

PR News

DECEMBER 13, 2017

On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued. It’s traditional to look to the New Year with hope and optimism. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

Exercises 126

Exercises Blogging Communications Media Relations 126

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) We also recommend reviewing past winning entries and gaining some intel on what each competition is looking for in the process.

B2B 168

B2B Video Exercises Infographics 168

5W PR

APRIL 21, 2025

Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events. This guide examines proven strategies for crisis management , media relations, and reputation recovery specifically tailored for health tech executives.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

MAY 3, 2017

When baseless claims and personal opinions replace a trustworthy and free press, then that can prohibit the Truth from reaching the public and an uninformed public inhibits the health and free-exercise of democracy. Thomas Jefferson said , “An educated citizenry is a vital requisite for our survival as a free people.”

Brand 253

Brand Branding Government Ethics 253

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Tap research staffers or others involved in data to see about culling noteworthy stats and other numbers that can tell a cool company story. Talk through these goals first.

Exercises 136

Exercises Comparison B2C International 136

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on. Who is authorised to speak to the media?

Corporate 107

Corporate Communications Crisis Communications Policies 107

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

PRSay

JULY 5, 2023

After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise. The topic of our exercise: an airplane has gone off the runway and caught fire. I suppose the saying that “Life imitates art” is fitting.

Exercises 88

Exercises Public Affairs Conference Education 88

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Hold weekly conference calls to keep abreast of activity.

Skype 136

Skype Conference Agency Product Launch 136

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Stern + Associates

SEPTEMBER 29, 2023

Try this quick exercise. Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Indifferent? In a word, how do you feel about: Apple? Your local hospital? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others.

Company 118

Company Exercises Banking Groups 118

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 146

Case Study Study Company B2B 146

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. The impact on labour is clear. It immediately eliminates around a day of work.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our view, if your budget is less than $5,000 per month, you may be better off with a sole practitioner who has relevant PR or media relations experience in your industry. This exercise doesn’t need to be an enormous, time-intensive challenge, but it should offer enough flexibility for the agency teams to show their range.

Meeting 191

Meeting Agency Creativity Case Study 191

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. Champion a Purpose.

Leadership 89

Leadership Survey Exercises Education 89

PRSay

AUGUST 30, 2016

The Readiness Review was a great exercise for me. My worth as a PR pro, in large part, has been tied directly to my success in media relations. I’ve offered strategic counsel and had success there, too, but I’ve been thanked or rewarded most often because of the media relations slice of my PR professional pie.

Exercises 74

Exercises Print Groups Conference 74

5W PR

AUGUST 28, 2020

Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Despite media coverage being key, achieving the required result requires some effort and the right strategy.

Media 103

Media Exercises Study Social Media 103

Stephen Waddington

JULY 29, 2020

The project identified a subset of public relations skills that relied on fundamental human traits such as empathy, trust, humour and relationship building that will be extremely difficult to replicate or automate. The exercise was highly subjective and so is the analysis and interpretation of the data. What does this mean for PR?

Tools 100

Tools Analysis Technology International 100

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling Internal 69

The Hoffman Agency

MAY 9, 2018

With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. Non-public domain news. Industry features. Company features.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Conduct a content audit.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 115

Survey Report Media B2B 115