ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. But to get away from sales pitch territory, put the power back in the reader’s hands. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Business Wire

AUGUST 16, 2017

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance. At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories.

How To 162

How To Media Exercises Pitching 162

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. We’ve seen teams fail because important information “popped up” during the pitch and the group was forced to scramble to modify their approach.

Agency 186

Agency Pitching Construction Exercises 186

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 173

Survey Media Relations Pitching Media 173

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

“Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. They don’t respond to me-too pitches. And don’t pretend you don’t have competitors.

Pitching 205

Pitching Agency Internal International 205

Melissa Agnes

APRIL 16, 2018

In chapter four we’ll discuss your organization’s high-risk scenarios, but before we get there, following is an exercise to consider undertaking with different members of your leadership team. This exercise will help you spark discussions and gain necessary awareness. Make sure it’s not a sales pitch. Spoiler alert!

International 133

International Internal Crisis Exercises 133

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. They don’t respond to me-too pitches. He doesn’t want a sales pitch or a networking meeting. Rarely does a single positive story act as a magic bullet, however.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 174

Publicity Survey Pitching Creativity 174

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Essentially, you create a fictional representation of different customers.

Corporate 270

Corporate Branding Brand Guidelines 270

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Style guide and pitch guide What’s your stance on the Oxford comma? A freelancer can’t pitch you ideas effectively without knowing at a high-level what you’re looking for.

Pitching 52

Pitching Interviews Employee System 52

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

PR for Anyone

JULY 16, 2020

Also, by targeting a specific person, you will know which media outlets to target your pitches to. This will also allow you to pitch stories that are pertinent to them so you are providing value to them because you know what they need and want. You can join the PR Challenge and learn more about this and also pitching the media.

Exercises 130

Exercises Pitching Groups Video 130

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Get more media pitching knowledge from Michael Smart here. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2008 and 18.6

How To 137

How To Education Exercises Newspapers 137

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July. health, fitness, women, men, family, food, etc.)

Media 130

Media Television Exercises Newspapers 130

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. It took months of pitching, interviews and follow up…but it happened! For the longest time I was the only person in the office who enjoyed it.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. The more you exercise those creative muscles, the stronger they become. Yet creativity plays a part in much of a PR person’s daily work. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 14, 2017

This was in the days of fax machines and pitches dropped into the mail, of journalist lunches and genuine relationships between PR and writer, so it was a good time to learn — even though everything I mastered in the late 1980s is completely obsolete. Also, never forget how to apologize, course correct and revise.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The best part?

International 120

International Internal Exercises Ethics 120

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. And then how do you start pitching? The majority of us are not in business solely to make money. There is a reason we do what we do. Doing that internal work to discover that, helps with every aspect of your business. How do we position you as an expert?

Exercises 130

Exercises Employee Corporate Pitching 130

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. They can spot a sales pitch a mile off. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. They like shoes, maybe Burberry jackets.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 101

Communications Comparison Exercises Interviews 101

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. You may have to search a bit to find them, but here’s a tremendous shortcut. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

The Resolution Blog

FEBRUARY 14, 2016

Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. Don’t listen in on their pitches. Let them find their feet with pitching. Listen to their ideas. Photo credit.

Training 120

Training Pitching Exercises Creativity 120

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

The Resolution Blog

AUGUST 11, 2015

It works something like this (for the purpose of this exercise, I'm assuming you've already carried out your audience research and have plotted their decision flightpath to best understand the optimal keywords to rank for at the appropriate point in the audience journey).

SEO 120

SEO Comparison Handbook Google 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.

Company 111

Company Pitching System Interviews 111

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost.

B2B 60

B2B Pitching Survey Journalism 60