5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Shift Communications

DECEMBER 9, 2014

To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Vice President, Marketing Technology. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

5W PR

AUGUST 2, 2023

But advancements in sleep technology can make a difference. This type of sleep technology monitors factors like sleep duration, sleep quality, and sleep stages. These sleep technology devices can help individuals relax, drown out background noise, and improve overall sleep quality.

Technology 78

Technology System Exercises Data 78

Shift Communications

DECEMBER 1, 2014

One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. Once you’ve done the forced brevity exercise to clarify your mission, take your single tweet around to your team and ask them if that’s the reason they get out of bed in the morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. Organizations need communication professionals who have a raised creative quotient.

Creativity 150

Creativity Community Exercises Storytelling 150

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. I find it both satiates my curiosity and stimulates a hunger for more.

Google 156

Google Course Survey YouTube 156

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety. Apps like Bumble Friend facilitate platonic friendships.

Exercises 130

Exercises Social Media Television Comparison 130

Polaris

NOVEMBER 22, 2014

If you’re skeptical, Cuddy’s research isn’t just a lab exercise. She encourages everyone to try a power pose and share the science with those who need it most: the ones with no resources, no technology and no status or power. Not only that, you’ll start to perform better in stressful situations.

Publicity 190

Publicity Interviews Training Media Training 190

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. In the shift from home working, we’ve overlaid a load of process and technology to make up for the lack of direct interaction. I miss boundaries. It works but it is exhausting.

Energy 177

Energy Survey Exercises Creativity 177

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information.

Analysis 195

Analysis Media Trends Data 195

PRSay

APRIL 8, 2020

We are fortunate that we have many technological resources at our disposal that help to make work and team meetings possible,” Stansell says, citing workplace software products like Google, Microsoft and Zoom, as well as Slack and Facebook. Being the best version of yourself.

How To 193

How To Crisis Employee Resources 193

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But the work of media relations remains highly personalized and relatively inefficient in technology terms. Rarely does a single positive story act as a magic bullet, however. You’re not differentiated.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

5W PR

MARCH 5, 2025

The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Deirdre Breakenridge

APRIL 5, 2019

I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach. The FEEL First Model. All ideas and suggestions are welcomed!

Infographics 266

Infographics Communications Leadership Social Media 266

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Pitching 205

Pitching Agency Internal International 205

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

Onclusive

JUNE 23, 2022

And while traditionally, PR has been thought of in terms of the “top of the funnel”, or the Attract, Connect and Engage stages, with today’s technology like Onclusive we can measure the impact of communication all the way through Convert. Let’s take a look at a few different areas and opportunities for cross-functional synergies.

Strategy 195

Strategy Marketing Measurement eBook 195

Contently - Strategy

JANUARY 14, 2020

Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. First, we use our StoryBook content strategy technology to identify the websites, social networks, content topics, formats, and channels most likely to engage our target audience.

Strategy 112

Strategy Exercises Content Marketing Retail 112

Melissa Agnes

JANUARY 5, 2015

I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success. Your next steps. Pick a date and allocate some budget to a crisis simulation. What does success look like in a crisis simulation?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

PR in High Definition

FEBRUARY 23, 2021

Hands up if you’ve started a new form of exercise this past year? You can get more technology news delivered daily to your inbox by signing up to our Firewire newsletter here. It’s also been the month of smartwatches checking our heartbeats and companies flipping out about acquisitions. See what I did there?

Trends 115

Trends Facebook Exercises Google 115

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. There’s been a huge wave of innovation in health and technology. Practitioners should be working with stakeholders in their organisation to evaluate its situation.

Government 132

Government Crisis Exercises Retail 132

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid models demonstrate trust.

Employee 148

Employee Exercises Study Meeting 148

Wadds Inc.

OCTOBER 9, 2022

Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK. We have focussed on the Wadds Inc. customer persona of a small and medium sized enterprise (SME).

Creativity 118

Creativity Agency Enterprise Exercises 118

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Neither are those dated table top exercises that organizations have grown accustom to over the years. Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 103

Training Conference Meeting Technology 103

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. As a result of the rapid spread of digital technologies, we’re being forced to face it — face what has happened, and is happening, to Black and poor people in this country who are often viewed as powerless.

Conference 158

Conference System Exercises Resources 158

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Let me explain. Which channels do you engage your stakeholders on regularly (e.g.:

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. Also, PR teams know when to promote advancements and when to maintain confidentiality so defense technology companies are always represented in the perfect light. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises.

Ethics 78

Ethics Technology Crisis Management Exercises 78

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. Technology is making headway to address challenges around food insecurity. Technological developments are a crucial factor in bringing about a holistic approach to health.

Exercises 88

Exercises Technology Government System 88