PRSay

OCTOBER 25, 2021

At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. As a part of her course, McFarland engages students through the Privilege Bead Exercise. Sheena McFarland. Each bead represents a point of privilege.

Exercises 133

Exercises Education Nonprofit Case Study 133

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. “We That’s where you come in.

Government 133

Government Conference Exercises Education 133

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' Erin taught me the value of boundaries. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing.

Exercises 103

Exercises Twitter Writing LinkedIn 103

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. The impact on labour is clear.

Publicity 105

Publicity Tools Exercises Ethics 105

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The company is trying to make its brand the hero.

Brand 80

Brand Branding B2B Exercises 80

Melissa Agnes

MAY 14, 2015

However, after experiencing this process, I highly recommend this exercise to every communication professional out there. However, creating the title is also a great exercise to keep your speech focused and on track. I’m not one to write out an entire script. Creating my title. The first step was to create the title of my talk.

How To 185

How To Crisis Management Crisis Exercises 185

Cision

AUGUST 3, 2016

Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Don’t get new-shiny-object syndrome and bounce from initiative to initiative, or technology to technology because you think that will keep you “au courant.” Choose a few channels and succeed.

System 120

System Newspapers Technology Brand 120

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Resources 120

Resources Measurement Technology Examples 120

Stephen Waddington

JUNE 9, 2017

Writing is a core public relations skill. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. Much of our profession remains based on the press release.

Publicity 111

Publicity Survey Measurement Community 111

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 96

Ethics Advertising Advertising Analysis 96

Stephen Waddington

MAY 2, 2020

There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. If, for instance, you’re asking them to write a new version of a piece of content that always works for you, show them the original!

Company 111

Company Pitching System Interviews 111

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” You may believe that chatbots are a paradigm shift in human interaction.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Q: New technology is constantly expanding, making podcasting more and more accessible.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 115

Survey Report Media B2B 115

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. So they both got it! How do you get it and finally get there?

Strategy 90

Strategy Analysis Small Business Measurement 90

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Sword and the Script

SEPTEMBER 2, 2014

I conducted a number of naming exercises, and based on one of them we finally decided to combine key elements of the service we were providing: intelligent and access. Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. I joined as vice president of marketing. My first job was to name the company.

Content Marketing 114

Content Marketing Mobile Google Web 114

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 73

Survey Technology Corporate Financial 73

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. When I was little, I always wanted to write for People magazine. Reading, exercising, gardening or spending time with my family.

Meeting 69

Meeting Media B2B Transportation 69

Solo PR Pro

MARCH 5, 2019

Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions. The purpose of the exercise is to improve the outcome of an initiative or campaign.

Exercises 45

Exercises Writing Interviews Pitching 45

Sword and the Script

DECEMBER 24, 2016

MarTech Today: Introducing the “influencer marketing technology landscape”. B2B PR Sense Blog: How to write press release headlines that people actually read. Through this exercise, I’ve found it revealing to understand what sort of content I shared on Twitter in 2016 earned engagement and what didn’t.

Twitter 60

Twitter How To B2B Analytics 60

Critical Mention

NOVEMBER 5, 2018

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. He stresses that Hamilton County Clerk of Courts needs modern technology and a full-time housing court. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Policies 64

Policies Film Exercises Viral 64

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Rinse and repeat.

Education 52

Education Training Technology Journalism 52

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. Their findings so far seem to conclude that the more technical the work, the more technology can accomplish it.

Creativity 78

Creativity Analytics Study Exercises 78

Karen Freberg

APRIL 10, 2019

I have all of his books and when I heard he was writing a new one that was different from others he has written in the industry, this peaked my interest. This is a book that is not only relevant for technology or communicated based classes, but should actually be the required reading for all disciplines. And the rest is history!

Exercises 45

Exercises Social Media Education Industry 45