Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Struggling to write creative content or come up with high-impact ideas for a new launch? Struggling to write creative content or come up with high-impact ideas for a new launch?

Creativity 174

Creativity Exercises Survey Writing 174

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Exercise control during the interview. This is why practice sessions are so important, and it’s a reason for a professional spokesperson to be involved in writing about the brand or product they represent, and to have hands-on experience with it.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. Often these are history or fiction.

Google 156

Google Course Survey YouTube 156

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. That was a challenge for me as a professor.

Social Media 150

Social Media Exercises Media Resources 150

PR for Anyone

APRIL 24, 2024

In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. During college, she taught exercise classes to make ends meet, and it was there that she had an aha moment. So, what are these basics? As for sleep, adults should aim for a solid seven to eight hours.

Exercises 130

Exercises Leadership Education Transportation 130

Shift Communications

DECEMBER 1, 2014

No reporter or influencer wants to write about or talk about something that’s uninspiring. One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. How do you achieve this kind of clarity?

Strategy 157

Strategy Airlines Exercises Corporate 157

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Essentially, you create a fictional representation of different customers. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Condense Writing. Combine sentences.

Exercises 47

Exercises Marketing Writing Examples 47

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. The exercise will ensure your copy comes across as more newsworthy and less salesy. Think Like a Search Engine.

Writing 82

Writing Company How To Apparel 82

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

APRIL 10, 2020

This isn’t virtual working that people write about on Twitter and LinkedIn. Before COVID-19 I was religious about clocking up 1,000 calories of exercise a day on my iWatch. Unlike their father they’ve a disciplined approach to diet, exercise, and learning. We’re both working harder than ever. That needs to change.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

ReimaginePR

APRIL 13, 2020

Don’t drive them all to write. After this, ask learners to write down as lots of stuff as feasible they’ve realized in the 1st site. Employ the fundamentals of education to your own post creating exercise. Cursive writing was given to all those additional skills. Pupils might follow any part of review.

How To 136

How To Training Exercises Education 136

PRSay

OCTOBER 25, 2021

At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. As a part of her course, McFarland engages students through the Privilege Bead Exercise. Sheena McFarland. Each bead represents a point of privilege.

Exercises 132

Exercises Education Case Study Nonprofit 132

PR Job Coach

FEBRUARY 24, 2014

Do you get a sense of team from your interview experience and from what others outside the organization say or write? Rate each one and when you have completed the exercise, tally the results. Adaptability. Does the company demonstrate operational flexibility? Do they conduct their business with flexibility in both ideology and action?

How To 187

How To Leadership Interviews Google 187

PRSay

JUNE 7, 2023

Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Ishmael's Corner

AUGUST 24, 2014

With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

MAY 3, 2017

Journalists want high quality content from brands so they can write better news stories. When baseless claims and personal opinions replace a trustworthy and free press, then that can prohibit the Truth from reaching the public and an uninformed public inhibits the health and free-exercise of democracy. ” He is right.

Brand 253

Brand Branding Government Ethics 253

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct. It’s helpful to create a checklist of all entry requirements and go through it ahead of sending. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

PR Job Coach

FEBRUARY 24, 2012

Is writing a passion or is strategic planning your cup of tea? Write them a note, give them a call, send them an email or even a tweet if that works for you. Go to your favorite java shop or the closest one to the object of your networking exercise. Write down some questions you have about how to network your way into the firm.

How To 144

How To Web Groups LinkedIn 144

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. I used to work from home so that I could concentrate on projects such as planning and writing. Lockdown has been a huge experiment in our relationship between life and work.

Energy 177

Energy Survey Exercises Creativity 177

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 80

Exercises Writing Facebook LinkedIn 80

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Talk through these goals first.

Exercises 136

Exercises Comparison B2C Internal 136

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 90

Exercises Small Business Resources Writing 90

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Needless to say, a lot has changed since then.

Blogging 87

Blogging SEO Analysis Content Marketing 87

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Exercises Engineering Twitter 47