Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). SCHEDULE A DEMO.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Prowly

DECEMBER 10, 2024

if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.

Twitter 104

Twitter Software Tools Social Media 104

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Facebook suggests you just press the Live button and start broadcasting. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Have a listen to the interview Cision’s Heidi Sullivan (note above disclosure) did with Martin Waxman of Inside PR. Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 105

Measurement Social Media Web Twitter 105

5W PR

MARCH 26, 2025

Start building buzz 6-8 months before the event date through a coordinated digital PR campaign across owned, earned and paid channels. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

SEPTEMBER 26, 2017

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

FEBRUARY 26, 2019

But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.

Communications 184

Communications Skype Ethics Leadership 184

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Facebook Blue and white interface. Tiffany & Co.

Branding 104

Branding Brand How To Measurement 104

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Video 246

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. General Mills is using Zoom to interview execs on key COVID-related topics. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Branding Brand Employee 198

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Sixty cold calls result in three new magazine subscriptions.

Measurement 97

Measurement Comparison Advertising Advertising 97

Deirdre Breakenridge

MAY 24, 2016

Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook. Tip #5: Listen to feedback and grow. Feedback is a gift whether it’s positive or negative.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. If you have to choose just one, start with Facebook. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. What do you want to achieve? Who is your ideal audience?

Examples 104

Examples Branding Brand How To 104

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 65

Measurement Social Media Twitter Tourism 65

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 113

Interviews Publicity Technology Social Media 113

Shift Communications

FEBRUARY 18, 2015

The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before the February 15 deadline. It was posted on the BuzzFeed Video Facebook page at 11:50 a.m. Measure what matters! Metrics Strategy measurement strategy'

Measurement 60

Measurement Video Data Strategy 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. For example, Apple is reportedly exploring AI deals with both Facebook owner Meta, and Open AI. Measuring traffic from media relations is not new: The 10 most common ways for measuring PR. >>>

Print 158

Print Newspapers Google B2B 158

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Twitter Interviews 111

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

FEBRUARY 20, 2017

Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 113

Digital PR System Infographics Banking 113

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Pitching 185

Pitching Survey Video Examples 185

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Ishmael's Corner

FEBRUARY 24, 2015

Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. A button for Evernote joins Twitter and Facebook on The Wall Street Journal. Misguided Measurement. Contently interviewed Seth Godin , asking some damn good questions that produced some damn good answers.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

The Proactive Report

FEBRUARY 25, 2017

Facebook Live and other Livestreaming services are flavor of the month right now. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. So I forwarded the application to HR and, in due time, we called this person in for an interview. Never mind the fact that a) it wasn’t the job they were interviewing for (hello!),

Interviews 92

Interviews Creativity Twitter Facebook 92

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Like you’re, you’re now talking about Facebook groups and these places.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120