Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

Cision

MAY 6, 2016

In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision. What is Facebook Live? Facebook has steadily been releasing Live over the last several months. Why Does Facebook Live Matter? Cision’s first Facebook Live video had 20 (yes, 20!)

Facebook 0

Facebook Marketing Video Film 0

ReimaginePR

JULY 10, 2018

Facebook ads can be an incredibly effective method of reaching out to customers. One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Unfortunately, the important ones aren’t always highlighted by Facebook. Cost per Checkout.

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Facebook Guidelines Advertising Advertising 136

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Measure results and adjust the program if needed.

Social Media 279

Social Media Strategy Pinterest Media 279

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

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Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

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Crisis Communications Crisis Communications Employee 325

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. By creating a Facebook group specifically for these individuals, Shonali got them talking to each other as well as their own communities. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement International Internal Analytics 120

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

DECEMBER 6, 2021

We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. A combination of discussion on blogs, Facebook and mainstream media accounted for the remaining four percent of discussion around the event.

Conference 120

Conference Measurement Twitter Reputation 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

The Resolution Blog

AUGUST 9, 2019

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

Facebook 120

Facebook How To Data Video 120

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.

Employee 88

Employee Social Media Reputation Guidelines 88

Prowly

DECEMBER 2, 2020

Dove’s Facebook ad was labeled racist even when it was anything but. The post Measure Your Online Reputation: 9 Key Metrics to Track appeared first on Prowly Magazine. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner.

Reputation 104

Reputation Measurement Facebook Consumer 104

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Facebook’s 2018 Cambridge Analytica scandal shows the pitfalls of delayed response in the tech sector.

Crisis 78

Crisis Examples Industry Crisis Management 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

Prowly

DECEMBER 10, 2024

if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Video 246

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Facebook Blue and white interface. Tiffany & Co.

Branding 104

Branding Brand How To Measurement 104

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. The news isn’t all bad. So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

MARCH 25, 2025

Consider these proven content types: Before/after transformation photos (with member permission) Quick-form workout demonstrations Behind-the-scenes studio content Member success stories Trainer introductions and expertise highlights Class schedules and special events Facebook Groups provide another powerful channel for community building.

Strategy 78

Strategy Marketing Local SEO 78

The Proactive Report

NOVEMBER 14, 2022

Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! While many younger people have moved on to other platforms, Facebook is still the best place to effectively reach your audience.

Digital PR 264

Digital PR Marketing Infographics Video 264

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

SEPTEMBER 26, 2017

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Facebook went from having a three percent black workforce to 3.8 One glaring example is the technology sector. percent over a five-year period.

Technology 248

Technology Company Enterprise Community 248