Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. For example, Apple is reportedly exploring AI deals with both Facebook owner Meta, and Open AI. Measuring traffic from media relations is not new: The 10 most common ways for measuring PR. >>>

Print 126

Print Newspapers Google B2B 126

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Television Radio 162

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Marketwired

FEBRUARY 4, 2016

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

Case Study 78

Case Study Study Radio Analytics 78

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? When we talk about the media, we think of newspapers, magazines, TV, and radio. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. We’ve all heard of the saying that goes, “All publicity is good publicity.” .

Reputation 105

Reputation Branding Brand Analytics 105

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

Television 60

Television Radio Analytics Government 60

Critical Mention

NOVEMBER 2, 2021

Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback.

Sports 141

Sports Facebook Writing Brand 141

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Then they got Facebook. In Cambodia, Facebook is almost like Google. Let’s leave.”

Ethics 84

Ethics Radio Sports Facebook 84

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. It took thirty-eight years before 50 million people gained access to radios.

Communications 120

Communications Social Media Television Radio 120

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. The thing that gets me up in the morning is…Radio 4 Today programme. The one website I always check is…Facebook. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 92

Marketing SEO Radio Video 92

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. They can also be beneficial for podcasts or radio shows to boost SEO. Know Platform Accessibility Features Today, accessibility is integral to all popular social media platforms, including Facebook, Instagram, Threads, X (formerly Twitter), TikTok, and others.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Beyond PR

MARCH 22, 2018

Just measure it in inches.” The same was true for watching hours of TV news or listening to shows on the radio. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio. “Don’t pay any attention to what they write about you. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Facebook trending. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Physical distancing limitations will only heighten social media usage. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. How is it possible for you to know how every single user will see something when you write something on Facebook? And still, very often, the answer to this is that the secretary manages their company's Facebook and Instagram pages, but that is for professionals.

Newspapers 59

Newspapers Social Media System Writing 59

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Cision

JANUARY 19, 2017

How do you measure that success? You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. Especially starting a career in the media industry — consume all types of media, newspapers, radio, blogs, podcasts, etc. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 42

Measurement Nonprofit Education Social Media 42

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51