ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. Measuring Content Effectiveness. How to decide what to measure? Create a distinctive and authentic tone of voice.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 97

Financial Measurement Communications Agriculture 97

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing.

Google 157

Google Course Survey YouTube 157

Shift Communications

OCTOBER 21, 2014

For example, on Twitter, Facebook and LinkedIn, you have the ability to see things like audience interests, seniority levels and more. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

ReimaginePR

APRIL 30, 2016

So don’t just start writing and forget about your brand’s overall goals, your “why”, your big idea. Think about why you’re writing a content marketing plan. Think about why you’re writing a content marketing plan. Write them down. When you write content, you’re writing to people. Click To Tweet. Brand Story.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc.

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 179

Media Relations Media Print Software 179

Critical Mention

NOVEMBER 2, 2021

Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback.

Sports 141

Sports Facebook Writing Brand 141

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Revisit your segmentation. Reassess technology. Reduce your social footprint.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 131

Social Media Branding Brand Media 131

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. For example, Apple is reportedly exploring AI deals with both Facebook owner Meta, and Open AI. Measuring traffic from media relations is not new: The 10 most common ways for measuring PR. >>>

Print 158

Print Newspapers Google B2B 158

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Measure your results. Establish your goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 162

Study Media Relations Media B2B 162

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’ve helped many of your clients secure national coverage.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

DECEMBER 19, 2016

Also, Kelsey Jones of Search Engine Journal wrote a post recently discussing the company’s experience with programming on Facebook Live Video, sharing some fascinating data about how people view their live video and how effectively it has been with conversion events. Facebook Live – views unknown; not achieved.

Video 120

Video How To Conference YouTube 120

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Twitter Interviews 111

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Are you seeing a lot of traffic coming from Facebook? Measure your results. Measurement can often be the toughest part of any content marketing campaign. Find out where your audience is coming from.

Film 120

Film Content Marketing Analytics Twitter 120

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Helpful primer: How to Write a Press Release That Gets Noticed 2. Measure Performance & Plan for Crisis Management Track Metrics: Monitor media impressions, website traffic, social engagement, and sentiment analysis.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52