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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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80+ Influencer Marketing Statistics [Infographic]

Inbound PR

I'll just say that when I was working in a PR agency back 6-7 years ago, I was engaging a group of young beauty bloggers in a very similar fashion as influencer marketing preaches. So when I came across an infographic from smallbizgenius I knew I had found what I needed. Anyway, back to my research.

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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Infographic: The Brave New World of Public Relations

The Stalwart Blog

Because the old fashioned news pitch is going by the wayside. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. And as public relations professionals, this means undergoing a transition that may be rather uncomfortable for some. Here’s why:

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Pirelli newsroom drives content to success

Presspage

Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company. Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more.

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PR’s New Media Model

Cision

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The content is there, but we can’t find the piece of furniture we need until we categorize, catalogue and disseminate it in an orderly fashion.

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Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. Check out this infographic by The Shelf for even more V-day insights. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.